Things You Should Know Before Hiring A PHP Developer

“It’s always cost-effective and secured to go with PHP development and convert your business ideas into reality. Experienced PHP developer can take you to the next level with advance technique. So it’s your time to cross check various aspects, like developer’s knowledge, ability, experience and the hiring process of company/agency while you are going to hire a developer”.

As you know, PHP is one of the most popular and robust framework to develop beautiful and user-friendly websites and applications for any size of business. 

The demand of PHP developers are growing now days and their numbers are increasing also. In the mean time you need to choose the right developer for your business. 

“The best programmers are up to 28 times better than the worst programmers”

– Robert. L. Glass

It’s not advisable for you if you will throw money according to your requirement and discuss with him/her at the end for your output. You need to have few idea/documentation, so that your developer can make it live with code. A good developer has very well future vision and he/she develop website and applications which can be accommodate many of future changes and updates. 

So, don’t be so aggressive or hurry while you are hiring someone. Here in this article we will cover the core things of a developer before or at the time of hiring. 

1. Technical Expertise:

A PHP developer must have wide knowledge on various technical aspects like content management systems (CMS), Java Script, HTML/HTML5, CSS/CSS3 and Ajax etc and should have exposure to the latest technology trends. Must have expertise in understanding your requirements.

As a webmaster or entrepreneur you must have goal and what you want to implement in your website or application, but don’t know the exact timeframe, budget and scope of work. In this situation an experience developer can be of help and can manage within your budgets. 

No doubt you will get thousand of PHP Development Company in Google search but choosing the right one is the key; you can measure them from their previous works.

2. Industrial Knowledge

An ideal PHP developer expected to be on top of the latest technology trends relating to website designing, development and industry experience. Your developer must be aware about, what is going on the industry and how to catch or impress the target audience. Attractive, friendly and engaging information are much needed to grab the attention of users for eCommerce or any other websites. 

3.  Time Management

Time Management in delivering projects within a specific timeframe is one of the most important skills of a good PHP developer. Managing time not only delivers quality output but also estimating and setting up expectation is of most important. This helps keeping up a brand name of company. Sometimes developers handle multiple projects at same time and fail to meet the expectation.

4. Work Portfolio

It’s very important for you to check the PHP Developer company portfolio or previous PHP work before planning to take PHP development service. Portfolio gives clear picture about developer’s previous work and how good are they in the domain.

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How to Increase Sales of SaaS Products

SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue. 

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?”

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream

I’m really excited about Facebook and Twitter Ads because:

1.       People spend a ridiculous amount of time on social media.

2.       It’s cheaper to advertise on social media than on search.

3.       I can promote my best content and generate trials for my product.

Ben Sardella – Co-founder & CRO at Datanyze

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:

1. Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.

2. Market-share data – we have valuable data that we give to researchers.

3. Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.

Tom Gorski – Founder at SaaSGenius

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product. The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative. This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

Tips to Increase Sales of SaaS Product

1. Knowledge about product and Market: (Buyer Personas)

As a sales and marketing professional you must have thorough knowledge about your application like the trail period, pricing structure, How to use and who can use, available/upcoming features.

The next thing is that you need to think about the market like who your customers are and why they choose you? How your product will help them and what better you can do in near future?

These things would help you while dealing with customer with your sales pitch focusing selling. 

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Factors that Influence Online Shopping/eCommerce Behavior

You can setup the best eCommerce store in the world, but if you fail to fully understand online customer behaviour or how to align your marketing practices for best results, you won’t get the results you’re looking for.

The good news is that there is lots of information on how to best market your products and services online.

It all begins with a working knowledge of your product and the niche in which you operate. It would also help to have a basic understanding of the operating systems that support your store. Then there’s the marketing side of things, and there is a good chance you will have to cover this essential aspect of retail all on your own.

But, there is one more crucial aspect of eCommerce that is sometimes underappreciated and misplaced in all the facts and figures. This is the behavior of the online customer. While the behavior seems pretty straightforward - a customer arrives on your site, sees something that interests them and if the price and shipping is acceptable, the transaction is made.

In a perfect world, yes! But, in reality things are rarely that simple. There is a lot more that goes into the buying process. The four stages of the frameworks are these:

• Need recognition
• Search for solution
• Evaluation of alternatives
• Purchase

Each of these stages of the process has specific factors that affect them. If you are thinking of investing time and effort into your store, you can’t ignore these crucial factors that affect your success.

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8 Top Reasons You Should Go for Digital Product Sales

Now-a-days the Digital Products are highly popular for branding of businesses.

Wondering about, what are the digital products? Here you go,

The products which can be delivered virtually to a buyer is called digital product. 

This includes products like eBooks, Infographics, photographs, videos, templates, web graphics and training materials are very easy to sale/distribute online using web or mobile apps.

However, the selling of physical products is tedious and time consuming being having complexities as involves inventory, shipping, warehouses etc.

Therefore, digital eCommerce has become one of the ever-increasing medium to build better connections and establish relationships with customers. Digital eCommerce maximizes your business sales by directly connecting with website visitors who also save their time.

“For starting entrepreneurs selling digital products is the way to go. Low cost, low risk, the sales process can be automates and it’s scalable”.

 
Tor Refsland, Time Management Chef

“Whereas a physical product might need weeks (or month) to be produced, it can take less than a day to create and set up a digital product for sale”.

Erika Kalmar, Online Biz Wiz.

“Digital is the most sustainable way to distribute information. The question really is about how much we can turn into digital”.

Laurence O'Bryan, the Book Promote

Let’s have a quick look at the latest eCommerce growth forecast of worldwide digital buyers and worldwide retail eCommerce sales from eMarketer.

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The Next Generation of Ecommerce

Amazon celebrated its birthday on July 5, 2017. The conglomerate already commands 37 per cent of the eCommerce market according to recent projections and will be responsible for half of all the online sales within 3 years.

Taking these numbers into consideration, it’s easy to forget that both Amazon and eCommerce are still in their infancy in the grand scheme of things.

In spite of the futuristic advances such as the new drone service and 2-hour delivery, success in the long run starts with an understanding of the potential points of friction and fundamental market opportunities.

What does the future of eCommerce hold for 2018 and beyond? The answer is in the following trends:

eCommerce is enjoying growth, but represents just 9.1% of retail sales

The market share of eCommerce in Q3 2017 expressed as a percentage of the overall retail sales has grown to 9.1% according to the U.S. census bureau, which is up from 3.5% just one decade ago.

However, brick and mortar businesses are still dominant, and by a huge margin. The quick growth coupled with a low market share means that the opportunity still exists for new players to outpace the leaders in the industry.

High-growth businesses should find ways to enjoy success in business and life. Companies that wish to capitalize on this trend also need to focus on optimizing the in-store experiences for customers in conjunction with the eCommerce expressions.

B2B eCommerce dwarfs B2C eCommerce by more than $2 Trillion

You might not have already made an investment in your own eCommerce wholesale channel, but you have probably considered it. The B2B eCommerce numbers speak for themselves after all. Statista estimates that the gross merchandise volume of B2B eCommerce transactions in 2017 is projected to equal $7.66 trillion up from 2013’s $5.83 trillion.

The difference in growth is almost equal to the whole amount of projected transactions in business-to-consumer transactions in 2017 at $2.143. The average conversion rate of business-to-business survey respondents was 10%, which is more than 3 times higher than the 3 percent average that B2C eCommerce executives reported.

The opportunity naturally comes with its own challenges. All B2B eCommerce buyers are also potential B2C eCommerce shoppers. Having shopped at Amazon, they are also likely to be conditioned to desire a similar experience i.e. streamlined, direct, and fast operations without any resistance between search and checkout. They are likely to prefer buying at the website and not via a sales representative.

It is mandatory to experiment with self-service B2B eCommerce.

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