How to Increase Sales of SaaS Products

SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue. 

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?”

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream

I’m really excited about Facebook and Twitter Ads because:

1.       People spend a ridiculous amount of time on social media.

2.       It’s cheaper to advertise on social media than on search.

3.       I can promote my best content and generate trials for my product.

Ben Sardella – Co-founder & CRO at Datanyze

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:

1. Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.

2. Market-share data – we have valuable data that we give to researchers.

3. Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.

Tom Gorski – Founder at SaaSGenius

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product. The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative. This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

Tips to Increase Sales of SaaS Product

1. Knowledge about product and Market: (Buyer Personas)

As a sales and marketing professional you must have thorough knowledge about your application like the trail period, pricing structure, How to use and who can use, available/upcoming features.

The next thing is that you need to think about the market like who your customers are and why they choose you? How your product will help them and what better you can do in near future?

These things would help you while dealing with customer with your sales pitch focusing selling. 

Read Full Article on Andolasoft Blog

Important Reasons Why to Switch and Invest in SaaS Product and Apps

SaaS is the process of hosting applications over internet as a service. Without any complex hardware installation and management in user’s computer and minus the complex data center - user can directly access the application through internet.

Being in the industry for almost 9 years and building two highly ranked SaaS applications in the league of Project Management Tool (that is Orangescrum) and Customer Relationship Management (that is Wakeupsales), we have literally got into the depth of SaaS App Development, Deployment and Marketing activities to apply to make it a success. 

Now, what ‘Bob Warfield’ told is a clear truth and gave us a glimpse of the future. We go about it and completely agree to what he conveyed.

Market is competitive and business is getting intelligent every single day – in situations like this we need to think of a business model that can beat the market competition and keep you a step ahead from the crowd.

Ok!

So now the serious question – what should do! & how should I do it!

Accept SaaS and believe in it.

This is the future and the mix of your app idea with the adoption of a secured development environment makes it even more powerful. 

SaaS has massive opportunity to increase the efficiency, productivity and accessibility of business operations as compared to an on-premises inflated, distracting physical infrastructure.    

Global Stats & Forecasts

Global statistics shows that SaaS segment grown at 20.3% in 2016 to 37.7 billion.

IDC research teal tells that SaaS market is
poised to surpass $112.8 billion by 2019 and

According to Transparency Market Research (TMR), overall SaaS market will reach $164.29 billion by 2022.

Have a look at the global usage of SaaS technology by small and medium businesses,

(Source: KPMH Technology)

Take a look at the market share and revenue growth of SaaS in enterprises;

    

Now, you do that math’s, and imagine how fast the SaaS market is growing day-by-day!
From the above statistics, you might get a clear understanding the rise of SaaS platform is going to be even higher than what we see at present.  

Let me share some of the most important reasons, as to why you should stitch and invest in SaaS application development.

Here we go,

1. Setup Costs

SaaS application setup (in simple language on Cloud), the cost is comparatively a lot less than on-premise systems and some service provides are also providing it completely free.  

As it’s over the cloud, the user pays very less for the customization of the application as per your requirement and accesses it through his/her own internet connection.

The installation and setup also takes a lot less time.

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Features that Make Orangescrum SaaS and Opensource Project Collaboration Tool More Functional

Building smart SaaS software can proactively deliver actionable insights for Small, Medium and Large Enterprises.

Adopting and releasing new functionalities in SaaS product can retain customers with quick solution of their problems. SaaS product with superior customer support, less in costs and the ability to deal complex problems can generate more users which help in generating more revenue.

Orangescrum the SaaS and Opensource Project collaboration tool has a lot of exciting features and functionalities to make your project management easier with powerful add-ons.

"Growth is never by mere chance; it is the result of forces working together." — James Cash Penney, founder, JC Penney

In order to make significant growth in SaaS product, you need to adopt new features continuously and here I am going to describe the latest features implemented in Orangescrum Project collaboration tool by Andolasoft SaaS Product development team.

Mobile App:

 

You might get excited that Orangescrum has both android and iOS mobile app to manage and connect your project and team anywhere at any moment. You can keep your people and performance in track with “The Orangescrum” mobile app and can do the same what you are doing with web application. 

 

Let’s have a quick look at the benefits of Orangescrum mobile app.

• Project creation and assignment made easy.
• Easily access to all your project information.
• No need to work with email or email exchange.
• Quick collaborate and communicate with your business partners and team.
  
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