Top Reasons Why The Future is SaaS Subscription

The software industry has gone through many changes in the last few years. Software as a Service (SaaS) is booming in this internet age.

SaaS application which is hosted on the vendor server and user or client can access that with a secure connection.

SaaS increases the Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLV) where lowers the Customer Acquisition Cost (CAC).

"In the future, the direction of SaaS will largely depend on buyer and consumer choice.  Businesses are taking note of buyer behaviour and switching to subscription-based business models.

From a company perspective, the goal is to provide many different applications to satisfy consumer needs and buying behaviours.

The future will also depend on creating an ecosystem that will allow businesses to integrate into a partnership-driven community.

The integrator will be the winner."

- Grant Goodwin, President, AllRoads

Know more insights from Industry Experts and the future of SaaS. 

SaaS business model based on retentions and you can keep your customers paying month over month for a longer period. Retention depends on customer engagement and both are the lifelines of every SaaS business.

According to 2016 SaaS benchmarking survey, let’s have a look at the difference between new customer acquisition cost (CAC) and the cost of upselling to existing customers (per $1 of New Annual Contract Value),

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How to Increase Sales of SaaS Products

SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue. 

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?”

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream

I’m really excited about Facebook and Twitter Ads because:

1.       People spend a ridiculous amount of time on social media.

2.       It’s cheaper to advertise on social media than on search.

3.       I can promote my best content and generate trials for my product.

Ben Sardella – Co-founder & CRO at Datanyze

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:

1. Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.

2. Market-share data – we have valuable data that we give to researchers.

3. Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.

Tom Gorski – Founder at SaaSGenius

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product. The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative. This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

Tips to Increase Sales of SaaS Product

1. Knowledge about product and Market: (Buyer Personas)

As a sales and marketing professional you must have thorough knowledge about your application like the trail period, pricing structure, How to use and who can use, available/upcoming features.

The next thing is that you need to think about the market like who your customers are and why they choose you? How your product will help them and what better you can do in near future?

These things would help you while dealing with customer with your sales pitch focusing selling. 

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8 Top Reasons You Should Go for Digital Product Sales

Now-a-days the Digital Products are highly popular for branding of businesses.

Wondering about, what are the digital products? Here you go,

The products which can be delivered virtually to a buyer is called digital product. 

This includes products like eBooks, Infographics, photographs, videos, templates, web graphics and training materials are very easy to sale/distribute online using web or mobile apps.

However, the selling of physical products is tedious and time consuming being having complexities as involves inventory, shipping, warehouses etc.

Therefore, digital eCommerce has become one of the ever-increasing medium to build better connections and establish relationships with customers. Digital eCommerce maximizes your business sales by directly connecting with website visitors who also save their time.

“For starting entrepreneurs selling digital products is the way to go. Low cost, low risk, the sales process can be automates and it’s scalable”.

 
Tor Refsland, Time Management Chef

“Whereas a physical product might need weeks (or month) to be produced, it can take less than a day to create and set up a digital product for sale”.

Erika Kalmar, Online Biz Wiz.

“Digital is the most sustainable way to distribute information. The question really is about how much we can turn into digital”.

Laurence O'Bryan, the Book Promote

Let’s have a quick look at the latest eCommerce growth forecast of worldwide digital buyers and worldwide retail eCommerce sales from eMarketer.

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Features that Make Orangescrum SaaS and Opensource Project Collaboration Tool More Functional

Building smart SaaS software can proactively deliver actionable insights for Small, Medium and Large Enterprises.

Adopting and releasing new functionalities in SaaS product can retain customers with quick solution of their problems. SaaS product with superior customer support, less in costs and the ability to deal complex problems can generate more users which help in generating more revenue.

Orangescrum the SaaS and Opensource Project collaboration tool has a lot of exciting features and functionalities to make your project management easier with powerful add-ons.

"Growth is never by mere chance; it is the result of forces working together." — James Cash Penney, founder, JC Penney

In order to make significant growth in SaaS product, you need to adopt new features continuously and here I am going to describe the latest features implemented in Orangescrum Project collaboration tool by Andolasoft SaaS Product development team.

Mobile App:

 

You might get excited that Orangescrum has both android and iOS mobile app to manage and connect your project and team anywhere at any moment. You can keep your people and performance in track with “The Orangescrum” mobile app and can do the same what you are doing with web application. 

 

Let’s have a quick look at the benefits of Orangescrum mobile app.

• Project creation and assignment made easy.
• Easily access to all your project information.
• No need to work with email or email exchange.
• Quick collaborate and communicate with your business partners and team.
  
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