How To Put Together a High-Performing SaaS Marketing Strategy

As per Cisco’s Global Cloud Index, SaaS will deliver 75 % of cloud workflows.​ Isn’t it amazing?

The above data depicts the growing pace of the SaaS business model and the competition created by it in the industry. SaaS companies are finding it very difficult to stand out in the industry by providing products and services distinct from their competitors.

Well, for this reason, we have come up with dependable SaaS marketing strategies to help companies lead the competition.

SaaS marketing is more complicated than product marketing since you don’t have a tangible product to offer. Yes, it is more difficult to tell someone that your software can help them in their daily process than selling a pair of shoes.

First, What is SaaS marketing?

We can say, SaaS marketing refers to the strategies implemented to promote software-as-a-service companies.

SaaS marketing is exclusively unusual from promoting physical products since it has a varied customer base, distinct pricing strategies, complexity in their offerings, etc.

Since SaaS development is distinctive, marketers should use distinct strategies for promotion.

Main Article Source: Blog Andolasoft.

How to Minimize the Cloud Security Risks for SaaS Application

Software as a Service (SaaS) has grown to become the world’s most popular software delivery model and is showing no sign of slowing down. Most modern businesses want to work with a set of applications that don’t require them to have their own storage, backups, and server rooms on site.

As a SaaS provider, you need to store plenty of sensitive data for both information and customer related as well. In this complex world that seems to see new cyber attacks and data breaches every week, all SaaS apps and businesses must take measures to keep their internal as well as customer data safe and secure.

As security technologies are changing fast and hackers inventing new ideas, how can SaaS companies keep up?

SaaS is literally taking over the cloud computing market. So, it is no surprise to find that the global public cloud service market is projected to grow to more than $200 billion in 2019, up from $175.8 billion in 2018, according to Gartner.

For medium-size organizations, SaaS is primarily a hassle-free and cost-effective alternative that offers new possibilities, flexible costs, as well as easy maintenance and deployment.

In case, if you have been running with a limited budget there are still many free and open-source tools are available to execute your security strategy. Now before we get into the best practices for securing SaaS application, let’s discuss the security challenges.

Security Challenges for SaaS:

Today, enterprises are focusing on data and business processes like records, pricing information, transactions, etc. If your SaaS provider is leveraging a public cloud computing service, all the data is possibly being stored with other SaaS applications.

So here’s the list of 9 common SaaS security challenges;

·         Data access risk

·         Instability

·         Lack of transparency

·         Identity theft

·         Uncertainty of your data location

·         Paying upfront and long-term

·         Not sure what you agreed to

·         How your data is actually secured

·         No direct control over your own data

Study says, “By 2021, 27% of corporate data traffic will bypass perimeter security, up from 10% today.”

Data stored in SaaS application needs careful analysis of the security controls and processes in each platform for efficient protection. However, as the huge number of SaaS apps are being used, SaaS App Security is what needed the most.

Main Article Source: How to Minimize the Cloud Security Risks for SaaS Application – Andolasoft Blog

Why SaaS and How It Impact on Business Growth Rate

Many Industries and business owners trust SaaS (Software as a Service) as a double-edged solution. It presents the ideal solutions to every old aged problem and re-construct the new module of maintenance, adds new challenges in security policies and managing insightful data.

Meanwhile, some other companies are generating more revenues and profits on SaaS solutions with choosing over migrating an existing solution or building their own cloud-based applications. But every industry views the benefits differently and figure out their unique cloud journeys.

Whereas the switching to SaaS ideas is being around it for more than 30 years, the web-based technology started the support after the 2000s.

In today’s scenario, SaaS is an alternative cost-effective IT deployment where the business owners just need to build their own infrastructure or outsource to a professional team.  And the team will configure the software application and maintain it all.

Still, it has lots of questions for business owners whether SaaS is the viable option for them or not. Like;

·        How worthful for Moving the business to SaaS?

·        What possible business advantages at SaaS Module?

·        Or, it just another Business contraction?

Well, let me explain all these above questions. Here you go;

Original Article Source: Why SaaS and How It Impact on Business Growth Rate – Andolasoft Blog

Key Benefits of Outsourcing the SaaS Product Development

Since we started in 2009, we have seen SaaS flourishing particularly in commercial industries.  Also, it is one of the major segments of the cloud market with anticipated growing revenues. It means, Software as a Service is making possible a greater scale of collaboration and helps to get better customer service and speed up the delivering process.

These days, SaaS performing companies are saturating the market with increasing demand and competition of SaaS solutions.

In a statistical example, SaaS initial public offerings (IPOs) have been increased more than double over the past 12 years. And some of the high performing industries are increasing their team and resources with an average of 56% per year.

To stay ahead with the competitors, industries have realized to make product market fit instantly. So, many companies are turning to outsource development team to facilitate them gather market demands in a tilt and cost-effective technique.

Is outsourcing of SaaS development a good idea?

Meanwhile, Software as a Service application is in the mainstream-use between industries today, but at the same time, it is not an easy job. It has need of a strong understanding and awareness of configurability, multi-tenancy, partitioning, security, etc.

Read the full article on Andolasoft Blog.

How SaaS Application Helps Businesses

We live in a world, with full of acronyms and new technology; sometimes it’s hard to keep it all straight. However, Software as a service (SaaS) applications is into the mainstream to make all things settle down.

Still, it requires a strong understanding of multi-tendency, flexible configuration ability, security, partitioning in order to make a powerful and feature-rich application.

What is SaaS?

Software as a service is the distribution model of software and hosted by the third party application provider. With SaaS, a service provider multitude the application at its data center and a consumer can access it via a well-supported device.

SaaS securely delivers software platforms to thousands of customers these days. If you want to take your business to a next level, you need to learn more about this decisive development feature of current times. The Service is the commonly operate for businesses through the cloud system.

 Read more about SaaS Application on AndolaSoft Blog.

Top Reasons Why The Future is SaaS Subscription

The software industry has gone through many changes in the last few years. Software as a Service (SaaS) is booming in this internet age.

SaaS application which is hosted on the vendor server and user or client can access that with a secure connection.

SaaS increases the Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLV) where lowers the Customer Acquisition Cost (CAC).

"In the future, the direction of SaaS will largely depend on buyer and consumer choice.  Businesses are taking note of buyer behaviour and switching to subscription-based business models.

From a company perspective, the goal is to provide many different applications to satisfy consumer needs and buying behaviours.

The future will also depend on creating an ecosystem that will allow businesses to integrate into a partnership-driven community.

The integrator will be the winner."

- Grant Goodwin, President, AllRoads

Know more insights from Industry Experts and the future of SaaS. 

SaaS business model based on retentions and you can keep your customers paying month over month for a longer period. Retention depends on customer engagement and both are the lifelines of every SaaS business.

According to 2016 SaaS benchmarking survey, let’s have a look at the difference between new customer acquisition cost (CAC) and the cost of upselling to existing customers (per $1 of New Annual Contract Value),

Read Full Article on Andolasoft Blog

How to Increase Sales of SaaS Products

SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue. 

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?”

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream

I’m really excited about Facebook and Twitter Ads because:

1.       People spend a ridiculous amount of time on social media.

2.       It’s cheaper to advertise on social media than on search.

3.       I can promote my best content and generate trials for my product.

Ben Sardella – Co-founder & CRO at Datanyze

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:

1. Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.

2. Market-share data – we have valuable data that we give to researchers.

3. Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.

Tom Gorski – Founder at SaaSGenius

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product. The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative. This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

Tips to Increase Sales of SaaS Product

1. Knowledge about product and Market: (Buyer Personas)

As a sales and marketing professional you must have thorough knowledge about your application like the trail period, pricing structure, How to use and who can use, available/upcoming features.

The next thing is that you need to think about the market like who your customers are and why they choose you? How your product will help them and what better you can do in near future?

These things would help you while dealing with customer with your sales pitch focusing selling. 

Read Full Article on Andolasoft Blog

8 Top Reasons You Should Go for Digital Product Sales

Now-a-days the Digital Products are highly popular for branding of businesses.

Wondering about, what are the digital products? Here you go,

The products which can be delivered virtually to a buyer is called digital product. 

This includes products like eBooks, Infographics, photographs, videos, templates, web graphics and training materials are very easy to sale/distribute online using web or mobile apps.

However, the selling of physical products is tedious and time consuming being having complexities as involves inventory, shipping, warehouses etc.

Therefore, digital eCommerce has become one of the ever-increasing medium to build better connections and establish relationships with customers. Digital eCommerce maximizes your business sales by directly connecting with website visitors who also save their time.

“For starting entrepreneurs selling digital products is the way to go. Low cost, low risk, the sales process can be automates and it’s scalable”.

 
Tor Refsland, Time Management Chef

“Whereas a physical product might need weeks (or month) to be produced, it can take less than a day to create and set up a digital product for sale”.

Erika Kalmar, Online Biz Wiz.

“Digital is the most sustainable way to distribute information. The question really is about how much we can turn into digital”.

Laurence O'Bryan, the Book Promote

Let’s have a quick look at the latest eCommerce growth forecast of worldwide digital buyers and worldwide retail eCommerce sales from eMarketer.

Read Full Article on Andolasoft Blog