20 Reasons Why WooCommerce Is the Ultimate eCommerce Platform

In the rapidly evolving landscape of eCommerce, choosing the right platform is crucial for the success of any online business. Among the myriad options available, WooCommerce stands out as a leading choice for entrepreneurs and established brands alike.

Powered by WordPress and renowned for its flexibility, scalability, and extensive feature set, WooCommerce development has established itself as the go-to solution for creating powerful and customizable online stores.

Let's delve into the 20 compelling reasons why it is widely regarded as the best eCommerce platform:

1.     Seamless Integration with WordPress: As an extension of WordPress, it seamlessly integrates with the world's most popular content management system, providing users with the combined power of eCommerce functionality and robust website management capabilities.

2.     Open Source and Customization: Being open-source software, WooCommerce offers unparalleled customization options, allowing businesses to tailor their online stores to meet specific branding, design, and functionality requirements.

Read the full blog

Ecommerce Trends To Watch In The Mid of 2018

With the hasty growth in eCommerce, online shopping has also changed a lot. The growth of global eCommerce is mind-boggling. There are lots of changes and development has come out in the eCommerce sector in the last couple of years.

The year 2017 had great for eCommerce and in 2018 it is also proceeding with great level. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021. In the USA it's growing 15% more each year compared to the retail sales.

Now a day’s shoppers are no longer wants to go the nearest store; they grab the nearest digital device. The online retail ecosystem is fast evolving. It’s not the purchasing habit they are doing digitally but the retail experience has changed a lot. Before buying any product buyers are reviewing these products online at their home and eCommerce store are plying as a personal assistant for them. 

If you will do some research on global eCommerce markets, China is coming on the top with highest billion USD. Let’s have a look at the top global eCommerce market

The global eCommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The industry is booming and there is no sign of any fall in the near future. E-commerce stores with excellent digital eCommerce facility can reach your target customers. 

According to the market demand you need to reach your target customer to generate more revenue. To make these things easier here I am going to share the top eCommerce trends which are dominating the market in the mid of 2018. 

Read Full Article on Andolasoft Blog 

Factors that Influence Online Shopping/eCommerce Behavior

You can setup the best eCommerce store in the world, but if you fail to fully understand online customer behaviour or how to align your marketing practices for best results, you won’t get the results you’re looking for.

The good news is that there is lots of information on how to best market your products and services online.

It all begins with a working knowledge of your product and the niche in which you operate. It would also help to have a basic understanding of the operating systems that support your store. Then there’s the marketing side of things, and there is a good chance you will have to cover this essential aspect of retail all on your own.

But, there is one more crucial aspect of eCommerce that is sometimes underappreciated and misplaced in all the facts and figures. This is the behavior of the online customer. While the behavior seems pretty straightforward - a customer arrives on your site, sees something that interests them and if the price and shipping is acceptable, the transaction is made.

In a perfect world, yes! But, in reality things are rarely that simple. There is a lot more that goes into the buying process. The four stages of the frameworks are these:

• Need recognition
• Search for solution
• Evaluation of alternatives
• Purchase

Each of these stages of the process has specific factors that affect them. If you are thinking of investing time and effort into your store, you can’t ignore these crucial factors that affect your success.

Read Full Article on Andolasoft Blog

The Next Generation of Ecommerce

Amazon celebrated its birthday on July 5, 2017. The conglomerate already commands 37 per cent of the eCommerce market according to recent projections and will be responsible for half of all the online sales within 3 years.

Taking these numbers into consideration, it’s easy to forget that both Amazon and eCommerce are still in their infancy in the grand scheme of things.

In spite of the futuristic advances such as the new drone service and 2-hour delivery, success in the long run starts with an understanding of the potential points of friction and fundamental market opportunities.

What does the future of eCommerce hold for 2018 and beyond? The answer is in the following trends:

eCommerce is enjoying growth, but represents just 9.1% of retail sales

The market share of eCommerce in Q3 2017 expressed as a percentage of the overall retail sales has grown to 9.1% according to the U.S. census bureau, which is up from 3.5% just one decade ago.

However, brick and mortar businesses are still dominant, and by a huge margin. The quick growth coupled with a low market share means that the opportunity still exists for new players to outpace the leaders in the industry.

High-growth businesses should find ways to enjoy success in business and life. Companies that wish to capitalize on this trend also need to focus on optimizing the in-store experiences for customers in conjunction with the eCommerce expressions.

B2B eCommerce dwarfs B2C eCommerce by more than $2 Trillion

You might not have already made an investment in your own eCommerce wholesale channel, but you have probably considered it. The B2B eCommerce numbers speak for themselves after all. Statista estimates that the gross merchandise volume of B2B eCommerce transactions in 2017 is projected to equal $7.66 trillion up from 2013’s $5.83 trillion.

The difference in growth is almost equal to the whole amount of projected transactions in business-to-consumer transactions in 2017 at $2.143. The average conversion rate of business-to-business survey respondents was 10%, which is more than 3 times higher than the 3 percent average that B2C eCommerce executives reported.

The opportunity naturally comes with its own challenges. All B2B eCommerce buyers are also potential B2C eCommerce shoppers. Having shopped at Amazon, they are also likely to be conditioned to desire a similar experience i.e. streamlined, direct, and fast operations without any resistance between search and checkout. They are likely to prefer buying at the website and not via a sales representative.

It is mandatory to experiment with self-service B2B eCommerce.

Read Full Article on Andolasoft Blog