Key Benefits of Outsourcing the SaaS Product Development

Since we started in 2009, we have seen SaaS flourishing particularly in commercial industries.  Also, it is one of the major segments of the cloud market with anticipated growing revenues. It means, Software as a Service is making possible a greater scale of collaboration and helps to get better customer service and speed up the delivering process.

These days, SaaS performing companies are saturating the market with increasing demand and competition of SaaS solutions.

In a statistical example, SaaS initial public offerings (IPOs) have been increased more than double over the past 12 years. And some of the high performing industries are increasing their team and resources with an average of 56% per year.

To stay ahead with the competitors, industries have realized to make product market fit instantly. So, many companies are turning to outsource development team to facilitate them gather market demands in a tilt and cost-effective technique.

Is outsourcing of SaaS development a good idea?

Meanwhile, Software as a Service application is in the mainstream-use between industries today, but at the same time, it is not an easy job. It has need of a strong understanding and awareness of configurability, multi-tenancy, partitioning, security, etc.

Read the full article on Andolasoft Blog.

How to Increase Sales of SaaS Products

SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue. 

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?”

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream

I’m really excited about Facebook and Twitter Ads because:

1.       People spend a ridiculous amount of time on social media.

2.       It’s cheaper to advertise on social media than on search.

3.       I can promote my best content and generate trials for my product.

Ben Sardella – Co-founder & CRO at Datanyze

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:

1. Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.

2. Market-share data – we have valuable data that we give to researchers.

3. Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.

Tom Gorski – Founder at SaaSGenius

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product. The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative. This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

Tips to Increase Sales of SaaS Product

1. Knowledge about product and Market: (Buyer Personas)

As a sales and marketing professional you must have thorough knowledge about your application like the trail period, pricing structure, How to use and who can use, available/upcoming features.

The next thing is that you need to think about the market like who your customers are and why they choose you? How your product will help them and what better you can do in near future?

These things would help you while dealing with customer with your sales pitch focusing selling. 

Read Full Article on Andolasoft Blog

10 Most Important Questions you must be Aware of before Using a SaaS Application

Software as a Service aka SaaS – take my words, this term is going to be the next big thing in coming years for businesses across the globe. 

Just to give you a preview of what’s the future is going to be for SaaS Platform Businesses, take a look at the below statement by Scott McNealy former CEO of Sun Microsystems.  

“We believe we're moving out of the Ice Age, the Iron Age, the Industrial Age, the Information Age, to the participation age. You get on the Net and you do stuff. You IM (instant message), you blog, you take pictures, you publish, you podcast, you transact, you distance learn, you telemedicine.

You are participating on the Internet, not just viewing stuff. We build the infrastructure that goes in the data center that facilitates the participation age. We build that big friggin' Webtone switch. It has security, directory, identity, privacy, storage, compute, the whole Web services stack."

 – Scott McNealy, former CEO, Sun Microsystems

Very soon, there will be SaaS applications – that would adhere and help businesses in driving important work functions within minutes. 

  

SaaS is continuously offering features to increase the efficiency and free-hand accessibility of application for your business needs as compared to traditional web applications.

More than 86% IT product users or consumers are gathering information from social media and other sources to mark the final buying decision.

“SaaS Sales is all about Rapid Sales.”

When [SaaS customers] need a solution, they do some online research, maybe ask a colleague, try the solution or watch a demo, and then buy. The whole process might take a few days, maybe a few hours. There is no long, drawn out sales engagements, RFIs and RFPs, head-to-head “bake-offs,” contract negotiations, blah, blah, blah.

Customers find it, they see it, they like it, they buy it. Done.

Peter Cohen, managing partner of SaaS Marketing Strategy Advisors

(Source: kissmetrics Blog)

As a SaaS product and application Development Company, we have been continuously interacting with users who are interested to start with, SaaS application development or going to use a SaaS Based Application but they have some important questions (which some you might also have in mind!). 

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Important Reasons Why to Switch and Invest in SaaS Product and Apps

SaaS is the process of hosting applications over internet as a service. Without any complex hardware installation and management in user’s computer and minus the complex data center - user can directly access the application through internet.

Being in the industry for almost 9 years and building two highly ranked SaaS applications in the league of Project Management Tool (that is Orangescrum) and Customer Relationship Management (that is Wakeupsales), we have literally got into the depth of SaaS App Development, Deployment and Marketing activities to apply to make it a success. 

Now, what ‘Bob Warfield’ told is a clear truth and gave us a glimpse of the future. We go about it and completely agree to what he conveyed.

Market is competitive and business is getting intelligent every single day – in situations like this we need to think of a business model that can beat the market competition and keep you a step ahead from the crowd.

Ok!

So now the serious question – what should do! & how should I do it!

Accept SaaS and believe in it.

This is the future and the mix of your app idea with the adoption of a secured development environment makes it even more powerful. 

SaaS has massive opportunity to increase the efficiency, productivity and accessibility of business operations as compared to an on-premises inflated, distracting physical infrastructure.    

Global Stats & Forecasts

Global statistics shows that SaaS segment grown at 20.3% in 2016 to 37.7 billion.

IDC research teal tells that SaaS market is
poised to surpass $112.8 billion by 2019 and

According to Transparency Market Research (TMR), overall SaaS market will reach $164.29 billion by 2022.

Have a look at the global usage of SaaS technology by small and medium businesses,

(Source: KPMH Technology)

Take a look at the market share and revenue growth of SaaS in enterprises;

    

Now, you do that math’s, and imagine how fast the SaaS market is growing day-by-day!
From the above statistics, you might get a clear understanding the rise of SaaS platform is going to be even higher than what we see at present.  

Let me share some of the most important reasons, as to why you should stitch and invest in SaaS application development.

Here we go,

1. Setup Costs

SaaS application setup (in simple language on Cloud), the cost is comparatively a lot less than on-premise systems and some service provides are also providing it completely free.  

As it’s over the cloud, the user pays very less for the customization of the application as per your requirement and accesses it through his/her own internet connection.

The installation and setup also takes a lot less time.

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