Why SaaS is The Best Option for Enterprise Businesses?

In today's evolving technological landscape, enterprise businesses are presented with an array

of options to streamline their operations and drive growth. One solution that has gained

remarkable traction in recent years is Software-as-a-Service (SaaS). 

This innovative model has transformed the way organizations approach software deployment,

offering a wide array of benefits that are particularly well-suited for enterprise-level operations. 

In this blog, we'll delve into the world of SaaS, explore its characteristics, advantages, and

dispel common myths, ultimately highlighting why it's the best option for modern enterprise

businesses.

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How to Reduce SaaS Churn?

If you’ve just started to acquire your very first customers in your SaaS business, then churn may not be a big deal for you. But as you get over a thousand customers, churn becomes vital. And gradually it can be a big hurdle in the success of your business.

A high churn rate can put an impact on your company valuation, business growth, and the overall perception of customer satisfaction.

So where does the problem rely on?

High-growth expected SaaS startups think they have figured out every aspect. The path seems clear until churn begins to smack them in the face.

Suddenly, customers begin canceling and leaving at a faster rate than expected. Who is responsible for such flaws? No one will take the blame and that is obvious.

Sales team starts blaming the product team for not delivering whereas product teams blame customer success for not onboarding. Gradually marketing starts to worry about company reputation and growth. This is a common scenario.  

I’ve gone through some survey and what I found is extremely shocking. Here’s the list;

• Bessemer Venture Partners says an acceptable churn rate is in the 5 – 7% range ANNUALLY, depending upon whether you measure customers or revenue.
• Roughly 70% of SaaS companies in their survey had annual churn in the < 10% range, with 75% of those at 5% or under.
• 30% of SaaS providers surveyed have an unacceptable level of churn.

Why do customers leave?

There could be either number of reasons whereas the customer decides to hit that “CANCEL” button, and here are a few of the most common:

They’ve faced a poor customer service experience. That means they might have tried to find help for something and couldn’t get what they wanted.

• They might have had a poor onboarding experience and couldn’t achieve what they were expecting.
• They tried your software and it wasn’t meant for them.
• Your software might cost them a lot

Sometimes there’s no indication that churn is coming as customer cancels without raising any issues. However, there are some signs even before that customer cancels.

Common signs of churn-

• Payment issues: These include late or missing payments; credit card hasn’t been updated, and so on.
• Disengagement with your product: it means the customer doesn’t seem to be engaged with your product. it might include signs like fewer logins, increased bounce rates, etc.
• More complaints: When customers face numerous difficulties or bugs to use your product, they start raising issues and complain against it. This is the biggest sign that your customer is unhappy with your product or services.

Read the main article on Andolasoft Blog.

Key Benefits of Outsourcing the SaaS Product Development

Since we started in 2009, we have seen SaaS flourishing particularly in commercial industries.  Also, it is one of the major segments of the cloud market with anticipated growing revenues. It means, Software as a Service is making possible a greater scale of collaboration and helps to get better customer service and speed up the delivering process.

These days, SaaS performing companies are saturating the market with increasing demand and competition of SaaS solutions.

In a statistical example, SaaS initial public offerings (IPOs) have been increased more than double over the past 12 years. And some of the high performing industries are increasing their team and resources with an average of 56% per year.

To stay ahead with the competitors, industries have realized to make product market fit instantly. So, many companies are turning to outsource development team to facilitate them gather market demands in a tilt and cost-effective technique.

Is outsourcing of SaaS development a good idea?

Meanwhile, Software as a Service application is in the mainstream-use between industries today, but at the same time, it is not an easy job. It has need of a strong understanding and awareness of configurability, multi-tenancy, partitioning, security, etc.

Read the full article on Andolasoft Blog.

Major SaaS Trends for SaaS Product Development in 2017

Increasing number of ‘Custom Software Development Companies’ are adopting to the SaaS bent of mind, trying to penetrate into the SaaS Market. It’s very clear, we all know it that SaaS is getting more popular every day, and there are a numerous reasons for its popularity. As you go on reading this article, you will get into the core of it.

Quote from Ken Rutsky;

“Your customers know more about your solution than your sales guys”

The reasons I like this quote from Rutsky, is because of its true brutal truth. With so much of abundant information available on the web, prospects now have more knowledge and expertise about your product (as well as your competitor’s) than your people do in the sales team. They know what they want and the moment they land to your SaaS App – they get to know within 5 minutes, if that’s the solution they are hunting for. 

Keeping this in mind it has become gruelingly important for SaaS development companies to keep themselves updated with the latest trends and exactly your prospects need.  

SaaS product and application development competition is growing between companies and each of them is trying to take the advantages of cloud-based services. 

Which is fairly, expected. But, do you just want to be in the rat-race or be in the top of the food chain, though the decision is entirely yours – by the time you reach to the end of this article, you will get to know all the latest trends that are being driven to build better SaaS products.  

 

SaaS market is piping higher and it will boom even more in the coming years.

The ‘Research Team’ at Andolasoft have done a quick market research on this; let us have a quick look into it;

 

1.     Retain Better Customer Approach

Maintaining better customer approach with new and existing customers helps in establishing a long-term good relationship. So that people will be more interested to go for purchase and this helps in maximizing the sales as well as increase the reputation in the market. 

When the customers have trust on you, they will start switching from your competitors to stay with you and this ultimately increases the revenue as well as growth.

2.     Getting Mobile Ready

According to research more than 50% of people using Smartphone out of the global population and to Google mobile blog, more than 61% users do not prefer to go to website, which is not mobile-friendly and quickly migrate to your competitors website.

Having non-mobile friendly website helps your competitors to stay ahead of you and the goodwill of company falls.

In order to get huge number of qualified traffic and potential customers, SaaS product development company website must be mobile friendly. So that prospects can anytime check out your development advantages on the go.

3.     Content Marketing

Content Marketing has great role to bring potential customers. SaaS and Cloud App Development Company has to adopt better content marketing strategy with blogs, videos, white papers, eBooks and Infographics to bring new users through inbound marketing. Which is vital. 

Before preparing a content marketing strategy, you need to ask some question to yourself

• Who are the real reader and viewer of your content?
• What users are exactly looking for and how accurate information you can provide them?
• What are the stuffs (Blog, videos or Infographic) which are getting more views and shared by user?
• Long or short or descriptive – which type of content, are your visitor’s spending more time in. 
• Importance of image and the type of image that should be used in the content?
• What kind of CTA would actually entice your readers to get in contact with you!
• Last but not the least - what is the right time to publish my content and how much in a week and month, you would be actually publishing?

Content marketing is the digital asset of your business for garnering more sales. Content marketing can be made easy with proper strategy and well planned content calendar. 

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