Ecommerce Trends To Watch In The Mid of 2018

With the hasty growth in eCommerce, online shopping has also changed a lot. The growth of global eCommerce is mind-boggling. There are lots of changes and development has come out in the eCommerce sector in the last couple of years.

The year 2017 had great for eCommerce and in 2018 it is also proceeding with great level. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021. In the USA it's growing 15% more each year compared to the retail sales.

Now a day’s shoppers are no longer wants to go the nearest store; they grab the nearest digital device. The online retail ecosystem is fast evolving. It’s not the purchasing habit they are doing digitally but the retail experience has changed a lot. Before buying any product buyers are reviewing these products online at their home and eCommerce store are plying as a personal assistant for them. 

If you will do some research on global eCommerce markets, China is coming on the top with highest billion USD. Let’s have a look at the top global eCommerce market

The global eCommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The industry is booming and there is no sign of any fall in the near future. E-commerce stores with excellent digital eCommerce facility can reach your target customers. 

According to the market demand you need to reach your target customer to generate more revenue. To make these things easier here I am going to share the top eCommerce trends which are dominating the market in the mid of 2018. 

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How to Enhance the Security of WordPress Website

WordPress is one of the power-packed CMS platforms to develop rich featured websites with lots of plug-in and themes. Regardless to the fact that, It is also one of the most hacked CMS platforms across the web. 

Security of any website is a big concern for webmasters but the risk of cyber-attack is much higher with WordPress website. 

Google has blacklists around 20,000 websites for malware and security issues and WordPress infections have increased from 74% in 2016 Q3 to 83% in 2017. But still, WordPress is getting popular amongst the competitor CMS platforms. 

Now you might be wondering that after such huge possibilities of cyber hack how WordPress is getting more popular day by day? The answer is pretty simple that, there are no more issues in the original WordPress platform but the problem is with the webmasters who are not updating their websites and not maintaining the security levels of their website.

I have seen many webmasters are neglecting the security of WordPress. This is open source; hacking & malware attacks. This is partially true because there are lots of golden rules of securities to keep website more secure to overcome hacking and malware but you cannot blame WordPress.

Why WordPress Security is Important?

As an online business owner, it’s your responsibility to keep safe your website from malware and hackers attack. Because of such threats it creates serious problems in generating revenue and establishing good reputation in market. Your data may be lost or hackers can steal your user information. 

You and your WordPress developer have done everything on your website by keeping in mind about the users and target market with lots of hard work. Finally, your website is ready to go live. But still, there are some security factors you need to check right from the beginning as soon as you make that available on the web. Here I will share the security points of WordPress website to make more secure to escape from online hackers and gain the trust of users.

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Top 9 tips before you go for mobile app development

The mobile app has a significant amount of opportunity to communicate, engage with users and customers.  It’s always good to hear that, you are planning a mobile app for your business. 

No doubt you have great ideas but how are you going to build it? What important factors you will consider while developing an app? These always matters for you to stand out from the crowd. 

Developing a mobile app is not just like getting things done from your mobile app developer. It must be organized; feature full and well designed to meet the end-users requirements. Otherwise, your app may get unnoticed among the huge numbers of competitive apps.

So, it will be more productive for you to note down all your ideas and sketch all in a paper. Before jumping with your decisions, please make sure to consider few aspects which are much needed. Here in this article, I’ve put together this list of things that you need to think about before you start mobile app development.

Here you go,

1. Purpose of App Development:

It’s very important for you to know the real reason or purpose of your app development and how it will help your business.  You must have a clear vision of your app and this must be aligned with your business objective.

The mobile world is growing fast and people prefer more towards comparing to the desktop. More than 4.9 Billion global mobile users are using their mobile phone in browsing and it is likely to reach 5.07 billion by 2019. So the chances of reaching more users and generating revenue are much high through mobile apps.

Coming to the mobile usages report of the top global market like USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia from comScore, mobile users are consuming 2x minutes comparing to the desktop.

2. Deep Market Research:

Market research is the first and foremost thing before developing app relating to your product and service. In-depth market research of competitors gives clear insights about your competitor’s strengths and weakness. You need to research on some points like,

• Who are your competitors?
• What is their business strategy?
• What are their strengths and weaknesses?
• What are their customers saying in the reviews and on social media?
• What is their unique selling point?

Through your research, you can outline your business objective and you can avoid repeating the mistakes your competitors made. 

Top 9 tips before you go for mobile app development

Top Reasons Why The Future is SaaS Subscription

The software industry has gone through many changes in the last few years. Software as a Service (SaaS) is booming in this internet age.

SaaS application which is hosted on the vendor server and user or client can access that with a secure connection.

SaaS increases the Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLV) where lowers the Customer Acquisition Cost (CAC).

"In the future, the direction of SaaS will largely depend on buyer and consumer choice.  Businesses are taking note of buyer behaviour and switching to subscription-based business models.

From a company perspective, the goal is to provide many different applications to satisfy consumer needs and buying behaviours.

The future will also depend on creating an ecosystem that will allow businesses to integrate into a partnership-driven community.

The integrator will be the winner."

- Grant Goodwin, President, AllRoads

Know more insights from Industry Experts and the future of SaaS. 

SaaS business model based on retentions and you can keep your customers paying month over month for a longer period. Retention depends on customer engagement and both are the lifelines of every SaaS business.

According to 2016 SaaS benchmarking survey, let’s have a look at the difference between new customer acquisition cost (CAC) and the cost of upselling to existing customers (per $1 of New Annual Contract Value),

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How to Hire Ruby on Rails Developer and How Much Does it Cost

Ruby on Rails is one of the most amazing and popular framework to develop full-featured web applications rapidly. It is pretty simple for a ruby on rails developer (beginner) to start and achieve to build robust application within very short time.

Ruby is an object-oriented programming language with syntax that was expressly designed with productive mind. Any good programmer can be a very productive ruby on rails developer.

No doubt ruby on rails is an excellent choice for your application development.

Ruby is a very powerful language... it is natural that when you start your first project, you get carried away by the productivity the language gives you and don't worry about Ruby's best practices.

                                                                                                                                                                          -  José Valim

So, now the question arises how and from where you will hire a good RoR developer for your project? And what are the things you need to consider at the time of your hiring?

Wrong hiring can leads to disastrous outcome. Make sure your developer must have huge knowledge on ruby and its various versions.

Tips To Hire Ruby on Rails Developer

Before sharing some quick tips on how you can go for hiring. Let's have a look on where you can get good developers.

Normally, you can get qualified and experienced developers in multiple sources like job search websites, RoR communities, social networks, specialized events like rails programmers meeting place and application development agency like Andolasoft

1. Experience and Specialization Matters a lot:

It's always beneficial for you if you will go with specialized and experience developers. He or she must have adequate knowledge in understanding ruby, understanding the MVC pattern and understanding about the smart object oriented model properly. 

There is no substitute to perfect experience!

Experience developers take the help of tools like github and bitbucket to manage their codes and ensuring that your code will be secured from external threats. They also use project management tools (like Orangescrum) for the smoother operation and collaboration of project works with team and you.

So don't consider developers having minimum experience or the agencies with low industry experience.

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