SaaS Market is booming now and SaaS Product has become the
medium to reach users of your target market to generate revenue.
You have done some research and finally built it, which can be
customizable according to the user’s requirement with an objective to generate
online sales. Having a SaaS application is not the end to generate revenue; you
need to market it well.
So now, you might think or you may ask your marketing experts,
“How to generate online sales or how can
you increase your sales through SaaS product?”
Techniques like, content marketing, email marketing, SEO, link
building and viral marketing can helps you to market your product and do so.
Here in this article I would like to share the major tips to
increase the sales of your SaaS product, but before that let’s have a quick
look at the experts’ advice,
Larry Kim – Founder of Word Stream
I’m really excited about Facebook and Twitter Ads because:
1.
People spend a ridiculous amount of time on social
media.
2.
It’s cheaper to advertise on social media than on
search.
3.
I can promote my best content and generate trials for
my product.
Ben Sardella – Co-founder & CRO at Datanyze
A way to drive new leads and conversions is to deliver value
during the visitors’ initial experience. This can come in many forms, but one
of the most common is a freemium approach. At Datanyze, we have several
freemium tactics:
1.
Free premium content – we
invest a lot of time and effort delivering know-how from the best people in the
space.
2.
Market-share data – we have valuable data that we give
to researchers.
3.
Free browser-plugin – this puts the power of Datanyze into the hands
of our typical users for free. It’s not a free trial, but yet a free tool that
gives us a bottom up approach to infiltrating a potential customer.
Tom Gorski – Founder at
SaaSGenius
In the SaaS industry, users come to making decisions by
following specific patterns. Let me explain.
It all starts with the Awareness stage, an initial point in which a
customer comes in contact with your app. Although he or she wasn’t specifically
looking for you, they may have come in contact with your product. The process
then moves to Consideration stage in which a user begins to consider whether to
actually purchase a specific solution and then, researches what would be the
best alternative. This is the stage during which they will research your company,
your app’s features but also seek out and read reviews and other social proof.
Lastly, they purchase the selected solution. Therefore, it’s important that you
get reviews from your users, because they will affect the purchase decision on
your potential customers.
(Source: blog.omniconvert.com)
Tips to Increase Sales of SaaS Product
1. Knowledge
about product and Market: (Buyer Personas)
As a sales and marketing professional
you must have thorough knowledge about your application like the trail period,
pricing structure, How to use and who can use, available/upcoming features.
The next thing is that you need to
think about the market like who your customers
are and why they choose you? How your product will help them and what better
you can do in near future?
These things would help you while dealing with
customer with your sales pitch focusing selling.
