Increasing number of
‘Custom Software Development Companies’ are adopting to the SaaS bent of mind, trying to penetrate into the
SaaS Market. It’s very clear, we all know it that SaaS is getting more popular
every day, and there are a numerous reasons for its popularity. As you go on
reading this article, you will get into the core of it.
Quote from Ken
Rutsky;
“Your customers know more about your solution than your sales guys”
The reasons I like this quote from Rutsky, is because of its true brutal truth. With so much of abundant information available on the web, prospects now have more knowledge and expertise about your product (as well as your competitor’s) than your people do in the sales team. They know what they want and the moment they land to your SaaS App – they get to know within 5 minutes, if that’s the solution they are hunting for.
Keeping this in mind
it has become gruelingly important for SaaS development companies to keep
themselves updated with the latest trends and exactly your prospects need.
SaaS product and
application development competition is growing between companies and each of
them is trying to take the advantages of cloud-based services.
Which is fairly,
expected. But, do you just want to be in the rat-race or be in the top of the
food chain, though the decision is entirely yours – by the time you reach to
the end of this article, you will get to know all the latest trends that are
being driven to build better SaaS products.
SaaS market is
piping higher and it will boom even more in the coming years.
The ‘Research Team’ at
Andolasoft have done a quick market research on this; let us have a quick look
into it;
1. Retain Better Customer Approach
Maintaining better
customer approach with new and existing customers helps in establishing a
long-term good relationship. So that people will be more interested to go for
purchase and this helps in maximizing the sales as well as increase the
reputation in the market.
When the customers
have trust on you, they will start switching from your competitors to stay with
you and this ultimately increases the revenue as well as growth.
2.
Getting Mobile Ready
According to research more than 50% of people using
Smartphone out of the global population and to Google
mobile blog, more than 61% users do not prefer to go to website, which is
not mobile-friendly and quickly migrate to your competitors website.
Having non-mobile friendly website helps your competitors to
stay ahead of you and the goodwill of company falls.
In order to get huge number of qualified traffic and
potential customers, SaaS product development company website must be mobile
friendly. So that prospects can anytime check out your development advantages
on the go.
3.
Content Marketing
Content Marketing has great role to bring potential customers.
SaaS and Cloud App Development Company has to adopt better content marketing
strategy with blogs, videos, white papers, eBooks and Infographics to bring new
users through inbound marketing. Which is vital.
Before preparing a content marketing strategy, you need to
ask some question to yourself
- Who are the real reader and viewer of your content?
- What users are exactly looking for and how accurate information you can provide them?
- What are the stuffs (Blog, videos or Infographic) which are getting more views and shared by user?
- Long or short or descriptive – which type of content, are your visitor’s spending more time in.
- Importance of image and the type of image that should be used in the content?
- What kind of CTA would actually entice your readers to get in contact with you!
- Last but not the least - what is the right time to publish my content and how much in a week and month, you would be actually publishing?
Content marketing is the digital asset of your
business for garnering more sales. Content marketing can be made easy with
proper strategy and well planned content calendar.
