Here we
go…welcoming year 2017 with all new ideas.
A brand new
year and new thoughts flows in, reminding us the mistakes we did the previous
year while web designing.
In this
article I have jotted down the vital points that you should do and things you
must avoid while web designing. I am
sure, when you reach to the conclusion of this article you will be sure what
you should be actually avoiding.
Technology
is improving every single day and so should we, website design and re-design is
certainly a big challenge for web designers – I know it downright, being a web designer in the past.
Webmasters
are spending a bulk of time and money to make their website user-friendly as
well as intuitive to the core. This gives rise to the high demand and of course
more opportunity to the web designers
– that brings in the need to implement new creative ways to meet the
requirements.
Web designer
must be aware about what to do and how to make the web design principles stand
out. Strategizing the design principles while avoiding lame design ethics – is imperative.
Let’s find out some of the mistakes that designers still act on (even the
experienced ones) and should avoid those in 2017;
Addiction
to Free Design Services:
Free web
designing platforms – a complete NO
I’m not
saying this because we are a web and mobile development company but because a lot of our clients have gone
through this and failed miserably, which directly knocked a hole on their
website aka (as known as) their business.
One of our
customer and what his words were when he reached us through our website;
“I have been using a web design platform, it seemed easy when I started
off but almost a month after I think it didn’t help me as I thought it would.
Plus, my website seems buggy and I am not able to change the way I desire it
to. It’s got restrictions. Don’t know what to do now!”
One
of our customer | Andolasoft | of ‘2016
Free
websites have lots of back end coding which makes the page loading time and
performance of website slow and more such reasons why you should not be going
for a free design platform if it’s not for a high school summer project.
Professional
web designers help in designing creative websites the way you want it in
addition giving their own expertise to it making the website stand-out.
Is your
Website Responsive – get a check!
Time has
changed and so should we with our design concept.
Like in my
Grandma’s time – it was only essential if the website was looking good in the
desktop screens. But now things have changed, because close to 40% - 50% of
your website visitors will be viewing it from a handheld device like a
smartphone or tablet.
Check if
your website is responsive or not: Google Responsive checker
Lack of
Quality Content
Content sells. Content is gold.
“By 2017 51% of
companies will have an executive in their organization who is directly
responsible for an overall content marketing strategy."
Chief Content
Officer, VP or director of content, Source: (Curata)
That’s how
important content is nowadays, which is a crucial part of the web design.
Because, it’s very important not only bind a good content with respect to the
business domain but also to place the content in the right place that would
make sense and visitors to recognize those content with respect to the
particular page.
Quality
information and content are not only as plain text but also in the form of blog,
images, videos, Infographics which provides valuable information to visitors. High
quality fresh contents bring more visitors to websites and make website
conversion probabilities higher.
Missing
Calls to Action – this is like the cherry on the cake
Call to
action (CTA) is the process to ask visitors to take action in a website or
interact with the website like sharing their emails, posting comment and
review, sharing content to their social accounts, action to purchase a product
or a service. This helps in engaging visitors naturally with your page content.
Lack of SEO– this Stuff is like the dessert after dinner (A must)
SEO is much
needed for every website you design to get ranked in the top of the search
engine page result. Website needs to be updated with the latest trends and
algorithm changes of major search engines like Google, yahoo and Bing.
SEO
implementation is a science altogether that can’t be explained entirely here.
But it’s a regular process that needs to be coded with the web design.
Opening
Multiple Windows
Creating multiple
windows with pop-ups is not a wise way to design a website.
Users or
visitors are not interested to see random pop-ups even if there are some
valuable content or information. Keeping valuable information for the website
visitor in is a wise option for designer.
Absence
of Analytics
Website analytics is as important as
eating your first meal of the day.
Measuring
various website metrics is a whole science unto itself and important.An
in-depth analytics does really matter; the important thing is that at the very
least you have some way of measuring your key objectives and accordingly you
can use this information to see if you’re moving in the right direction with
your design and with any future changes you might need to make.
Lack of
Social Presence
Strong
social media presence not only helps in building your organizations social
identity but also helps in building brand name and stay connected with
potential customers. Keep your social media links in-syncwith your website and
allow visitors to share your content or images to increase the visibility which
again points conversion of organic leads to the website.
This is
not the end, but still this is the least that you should be following
A well
calculated web design standard is the key to make the website a success.It’s
absolutely necessary to design the website in a way such that each visitor;
- Is able to read and consume what he wants to find out from your website
- Intuitive and fun to work around the website to gather information
- Great images and visuals to make it more interactive
To have at
least 50% returning visitors – that’s what the website should achieve at the
end of the month. I am sure the above list will help you to counteract web design
slip-ups and help you to make it a way better one for you, your client and the
visitors.
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