You
might have heard about – using a Chat Application for quick customer support
and improving the overall sales momentum especially if it is an e-commerce
website.
And
that’s what exactly we need to understand. A chat application enhances and
helps to improve an integral part of e-commerce – famously known as ‘Customer
Experience’.
Now, let us take a normal scenario;
John
is an ‘Executive Customer Support Officer’ at one of the famous e-commerce
organization. And he misses some of the vital conversations or not able to
reply back at the exact time – that is required. This makes the entire
situation even worse. Important thing is
to reply to a customer at the exact time when it is required to – so that you
can help people efficiently.
John
often faces this situation – and imagines having some sort of auto-reply
featurette for the most frequently asked questions. This again will transform
the entire customer experience platform to a different genre.
It’s
a general situation that you might have faced some or other time - some of your
potential customers or users are disconnecting in the middle of their shopping
process. One of the most common reasons this happens is because of the online
shopping trouble or lack of assistance that the customers do not get while shopping.
Customer
or users has all the rights to ask or know all merits and demerits of a product
or a services –and getting a quick assistance from support staffs at exact that
moment is much needed at that particular time.
You
might not even know, your potential customers are waiting in your website. So
don’t make your customer wait and don’t halt the growth of your business.
Integration
of chat in your website is the best way to get out from this situation; which
is much faster and efficient than email and phone.
Live chats bring additional leads to your
business and establish direct link with customer or users to know their need
and requirements.
“Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”
(Source: blog.kissmetrics.com)
According to ATG Global Consumer Trend study
“62% reported being more likely to purchase from the site again. A
further 38% of respondents said they had made their purchase due to the chat
session itself. All these attitudes were even more prevalent among
respondents who bought online at least weekly.”
(Source: blog.kissmetrics.com)
This
article is all about chat e-commerce application and how it
will improve your business and tips on how to maximize its effectiveness.
What is chat e-Commerce?


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