The software
industry has gone through many changes in the last few years. Software as a Service
(SaaS) is booming in this internet age.
SaaS application
which is hosted on the vendor server and user or client can access that with a
secure connection.
SaaS increases the
Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLV) where lowers
the Customer Acquisition Cost (CAC).
"In the future, the direction of SaaS will
largely depend on buyer and consumer choice. Businesses are taking note
of buyer behaviour and switching to subscription-based business models.
From a company perspective, the goal is to
provide many different applications to satisfy consumer needs and buying behaviours.
The future will also depend on creating an
ecosystem that will allow businesses to integrate into
a partnership-driven community.
The integrator will be the winner."
- Grant Goodwin, President, AllRoads
Know more insights from Industry Experts and the future of SaaS.
SaaS business model based on retentions and you can keep
your customers paying month over month for a longer period. Retention depends
on customer engagement and both are the lifelines of every SaaS business.
According to 2016 SaaS benchmarking survey, let’s have a look
at the difference between new customer acquisition cost (CAC) and the cost of upselling
to existing customers (per $1 of New Annual Contract Value),
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