Wednesday, May 30, 2018

Top 9 tips before you go for mobile app development


The mobile app has a significant amount of opportunity to communicate, engage with users and customers.  It’s always good to hear that, you are planning a mobile app for your business. 

No doubt you have great ideas but how are you going to build it? What important factors you will consider while developing an app? These always matters for you to stand out from the crowd. 

Developing a mobile app is not just like getting things done from your mobile app developer. It must be organized; feature full and well designed to meet the end-users requirements. Otherwise, your app may get unnoticed among the huge numbers of competitive apps.

So, it will be more productive for you to note down all your ideas and sketch all in a paper. Before jumping with your decisions, please make sure to consider few aspects which are much needed. Here in this article, I’ve put together this list of things that you need to think about before you start mobile app development.

Here you go,

1. Purpose of App Development:
It’s very important for you to know the real reason or purpose of your app development and how it will help your business.  You must have a clear vision of your app and this must be aligned with your business objective.

The mobile world is growing fast and people prefer more towards comparing to the desktop. More than 4.9 Billion global mobile users are using their mobile phone in browsing and it is likely to reach 5.07 billion by 2019. So the chances of reaching more users and generating revenue are much high through mobile apps.

Coming to the mobile usages report of the top global market like USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia from comScore, mobile users are consuming 2x minutes comparing to the desktop.

2. Deep Market Research:

Market research is the first and foremost thing before developing app relating to your product and service. In-depth market research of competitors gives clear insights about your competitor’s strengths and weakness. You need to research on some points like,

  • Who are your competitors?
  • What is their business strategy?
  • What are their strengths and weaknesses?
  • What are their customers saying in the reviews and on social media?
  • What is their unique selling point?
Through your research, you can outline your business objective and you can avoid repeating the mistakes your competitors made. 

Friday, May 11, 2018

Top Reasons Why The Future is SaaS Subscription


The software industry has gone through many changes in the last few years. Software as a Service (SaaS) is booming in this internet age.

SaaS application which is hosted on the vendor server and user or client can access that with a secure connection.

SaaS increases the Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLV) where lowers the Customer Acquisition Cost (CAC).

"In the future, the direction of SaaS will largely depend on buyer and consumer choice.  Businesses are taking note of buyer behaviour and switching to subscription-based business models.

From a company perspective, the goal is to provide many different applications to satisfy consumer needs and buying behaviours.

The future will also depend on creating an ecosystem that will allow businesses to integrate into a partnership-driven community.
The integrator will be the winner."

- Grant Goodwin, President, AllRoads

Know more insights from Industry Experts and the future of SaaS. 

SaaS business model based on retentions and you can keep your customers paying month over month for a longer period. Retention depends on customer engagement and both are the lifelines of every SaaS business.

According to 2016 SaaS benchmarking survey, let’s have a look at the difference between new customer acquisition cost (CAC) and the cost of upselling to existing customers (per $1 of New Annual Contract Value),