When it comes to marketing your SaaS Product– something like
a “project collaboration tool”or a“CRM application”, you need to know the right
product marketing process to get better visibility and generate more revenue
over internet. So as you reach more number of people who would want to use your
product.
But, the BIGGER QUESTION
IS – HOW!
According to the report, “The worldwide SaaS revenue is predictable to
reach more than $20 billion in this year!”
In my previous
article, I had described about, two of the best SaaS Products – Orangescrum
& WakeUpSales developed by Andolasoft and today in this article, I will be
sharing some important strategies to reach out to your target users or customers
and how you can influence them towards your SaaS product.
Let’s get started;
- Product Security
More than 75% of US App Population thinks
that their personal information is not safe in the cloud and so they don’t trust on cloud security.
However, the fact is –a lot has improved
and SaaS companies are taking a lot many steps to protect data loss and improve
the security factors.We have implemented high quality security features in our
SaaS products - OrangeScrum and WakeUpSales such as
- SaaS deployment model
- Secured Connection Access( TLS/SSL and HTTPS)
- Network Security
- Data segregation
-
Data Backup
For your trust, let’s have a look at some of our customer feedback of our
product.
“Orangescrum organizes our clients and our projects with the ability to
quickly replicate these processes we develop for our services.”
Jamie Smith
Director
of Marketing Automation
“I really loved the UI of WakeUpSales. It’s very pleasant to work with. The Plugins
library is not so rich at the moment but I'm sure it will grow by time. This
crm is definitely worth for a try!”
Taylan Toprak
Owner,Estateslist.com,Turkey
2. Know Your Target Customer
Before you start up with your million-dollar-marketing plan – you should be
very clear as, who will be your target customer.
You and your team must be clear as how your
SaaS product will help your end users and meet their requirement effectively.
Product level A/B testing is necessary and
you need to spend more time on this.
It is always beneficial to create a
realistic picture of target customers by collecting various information’s like:
profession of users, user’s company details and the problems users are facing
in their work place and how your app will solve their problems.
User behaviors, queries, reviews, social
feedback and product survey also play an important role in targeting the right
customer.
3. Free Trial and Easy access to Web App
“Free Trial” is the strategy to get more
users into your SaaS App - and to get their quality feedback in order to know
what users think about your app and how it can be better.
Because at the end – users are the one who will be using it.
You should allow all your advanced features within this trial period;so as the
users to feel the real power of your application.
In the meantime – you should be publishing high quality, reliable, educational
and informative product content in your blog page.
If you have not created a blog page – create
one. It’s very much important.
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