SaaS Marketing Strategies to Speed up Your Business Growth

SaaS marketing is a new age marketing where intangible services of software services are promoted and sold.

 SaaS that stands for Software as a Service is a process by which any business hires a professional application that lets users to connect and use cloud-based applications via the internet.

  75% of cloud workflows will be provided as SaaS by 2021. This statistic shows the growing popularity of the SaaS business model.

 SaaS provides regular updates and adds timely functionality to its service.

 Since SaaS marketing is an intangible product, the offered services have to be continuously monitored & improved as per the feedback received from existing and potential customers so that you can thrive in business and expand your customer base.

The Ultimate Guide To Saas Marketing Strategies 

 

If you are someone who is looking to study SaaS marketing, you must understand some basic differences between the marketing of a normal product and a service that is intangible.

While promoting and selling tangible products, customers normally pay only once whereas SaaS marketing users normally pay in the monthly subscription. 

Giving products as freebies is not ideal in normal marketing; however, in SaaS marketing, it could be beneficial to give users the option to use services as freebies.

SaaS is a product of the digital age and it requires different types of strategies to make it successful for your businesses. 

Here are the 5 strategies for SaaS that will give you result quickly:

1.      Offering Of Free Trials or Subscription Plans 

One of the main aspects while devising a strategy for SaaS is the building of trust among the potential and current users in the services.

Since potential or existing clients cannot see the product by touching or seeing it, the offered services should show their respect in the usage. 

It can be done by offering the services for free at the initial period, so the customers can taste products and if they perceive them positively, turning them into paid subscribers is not difficult.

 

Even if the customer does not convert into sales, SaaS companies still get a lead for the future.

To make more potential users aware of the offered services is the goal of this tactic and it has been used extensively by many SaaS offering companies for good effect. 

One of the best ways to implement this “free service” is via Instagram and Facebook Ads, where the target audiences are prompted to click on the ‘Free Trial’ button by highlighting the offered services and exclusive rewards.

Also, offering a free trial via social media makes SaaS companies reach a wider audience.

2.     Talk Trigger Strategy For SaaS

Talk trigger is a strategy that offers some surprise or some incentive that is related to offered services by SaaS companies for target customers, (both existing and potential) that creates positive conversations or word of mouth.

 

However, it has to be relatable, repeatable, and accessible for the customers. 

 

For instance: a SaaS company offering an extra 1-month free service for referring new clients. 

 

While devising a strategy for SaaS talk trigger, companies must keep in mind, the below points:

●        It should not be a gimmick and must follow the promised free services or incentives.

●        It should not be a one-time activity. It should be repeatable.

●        Cost-effective in both points of view, the SaaS company in question, and user.

 

One of the best examples of talk trigger is to offer an incentive in the form of a rebate on the current subscription fee or extension on the paid subscription time frame. 

3.     Promoting Positive Reviews And Rating 

 

In the age of the internet, good ratings and positive reviews on good SaaS company listing platforms that are given by genuine customers can create a positive atmosphere for SaaS marketing.

 

It is one of the best strategies for SaaS marketing that gives results. 

 

To implement this policy, the SaaS application development companies can put a review and rating section in the ads running on social media or on their websites.

 

However, the rating and reviews left by the customers should be original and verified. A system can be in place to check the authenticity of the reviews. 

 

Having positive reviews and ratings from the customers creates a positive atmosphere for the company offering services.

 

It gives mouth-to-mouth publicity and promotes brand loyalty for SaaS Marketing companies.

If a company has a good substantial customer base, it will help to increase your positive review and rating status.

4.     SEO For SaaS Marketing 

 

When anyone is thinking of promoting a service online, SEO is one aspect that cannot be ignored at all.

 

The SaaS company can boost the selling services drastically if they follow a quality SEO practice on their marketing strategy.

 

SEO is a continuous activity and the following are some of the important points that can affect the Saas marketing companies on SEO ranking:

●        Technical aspects of the Website: Having a website that loads faster, doesn't shut down, works efficiently, and provides easy navigation to all parts is very important. All these aspects should be monitored continuously for betterment. No one likes visiting a lagging website with poor navigation and an unattractive look.

●        On-Page aspects as per SEO: The second most important part is the on-page SEO aspects of the website specifically related to all contents. Both website and blog page content must be well SEO optimized to improve the visibility on Google search. 

●        Off-Page aspects As Per SEO: The linking of the blog posts back to the SaaS marketing page is important. As it makes Google search engine understand how valuable your services are and for customer view-point as well. More backlinks mean more traffic to your website and gains to SaaS marketing companies.

5.     Video Posting On YouTube Social Media and Website 

Videos have become a new age medium for communication since the advancement of 4G and now with 5G, bringing more people to video consumption.

 

By posting positive videos about the companies services, internal working, testimonials of existing clients, and overall positive vibes fun videos on social media like

 

●       Instagram

●       FaceBook

●       YouTube

etc, is a great way to make potential customers relate to your services and have a better understanding about them.

42% of users expect a response time of under 60 minutes.

It creates curiosity about the SaaS Marketing companies and gives insight into the company vision and work style.

Just like there is no perfect beauty in the world, similarly, there is no perfect SaaS Marketing strategy.

 

SaaS marketing companies need to be innovative with ideas and use a blend of services as they fit for promotion and marketing.

Conclusion:

These worthwhile SaaS marketing strategies, if leveraged, will enhance customer acquisition and lead generation for SaaS businesses.

Diverse offers avenues that marketers can explore to serve as beneficial SaaS marketing strategies, and there are endless possible combinations that work for numerous businesses.

All you have to do is to try different approaches, and with the help of consumer metrics, figure out what works. SaaS marketing is a paradise for marketers.

Blog Resources: http://blog.andolasoft.com/2021/04/saas-marketing-strategies-that-give-you-result.html

 

Financial Software Solutions fintech Technology Services

Intro to Fintech

The Fintech term stands for Financial Technology. When the financial system collaborates with the technology and produces an effective outcome, the term Fintech is used in the broad sense.

It is being applied as a term to address start-up affiliated with Fintech and as a verb.

There is no conventional meaning of Fintech since the word is developing within its reach and has reached itself from banking to other exercises like personal finance, mutual funds, and insurance.

You may consider this Fintech is something like logging into your associated bank account to your monthly statement using third-party application line PhonePe, YNAB, or Google Pay.

Beyond this, these financial apps can help you to mage your monthly bills, credit card balance, transitions, paychecks, and all your bank accounts in one place.

But if we look deeper, there are more financial technologies providing alternatives to traditional financial methods and financial services, further democratizing and segmenting the financial sector.

But in reality, financial technology provides more alternatives to the traditional financial methods and financial services as well. It makes the financial system accessible to everyone segmenting the business sector.

Types of Fintech Application:

Different types of financial technology offerings endless solutions, from personal to business-scale finance management.

By honing in on different parts of the the financial sector, private businesses can compete with traditional financial services – like those offered by major U.S. banks – through FinTech software solutions and focused quality tools.

By pointing/targeting multiple parts of the financial sector, some businesses can take part with conventional financial services. Matter to consider, the major banking system (of different countries) should allow the collaboration with Fintech tool.

Some of the main services of Fintech solution includes:

●        Fund transfer and payments (Paypal, Zelle)

●        Investment & Savings (Qapital, Marcus)

●        Financial Planning (Mint, YNAB)

●        Insurance (Lemonade)

●        Borrowing (Lending Tree, Lending Club)

●        Business Accounting and Financial (QuickBooks, NetSuite, SAP)

Note: All the above Fintech tool belongs to the US market only.

When we come to the US market, let's see what the statistics are saying regarding Fintech in the USA:

The Top Reasons

So, the question is why many industries are investing in Fintech? And why it is more enterprises are keener to adopt the Fintech solution rather than the conventional financial solution?

Let’s dig into the reasons;

It focuses on user-friendliness

Finances. Certainly, this not a soccer score-checking thing. For some people, it is overly confusing or maybe boring and complex.

So it is a majestic task for a fintech app designer to convince users with a smoother interface, menus, dashboard, and color combination at where the banking does not have their expertise.

To make any fintech app successful, simplicity and understanding the customer’s requirements play the core role.

Altogether, the fintech app serves the UX principle befittingly.

I think Steve Jobs rightly described the  “Design” word - “Design is not just what it looks like and feels like. Design is how it works”.

Literally, the financial mobile applications are invented to solve the puzzles that we faced during conventional practices with a minimal effort given by the user.

So you can imagine, how much-leveraged analysis and effort have been given to make a Fintech Application successful.

And judging by the outcomes, numbers of business personalities are willing to join this niche.

High-driven Security

According to the 2019 Global Fintech Report by PwC, “40% of financial institutions believe blockchain will be driving change in the industry in the next two years”.

Security is a major pain point of financial technologies and blockchain may be the long-awaited solution that will render fintech apps unbreachable.

Due to its distributed architecture and transparency, the blockchain-based systems can deter targeted attacks or mitigate the effects of a breach.

With that in mind, the most credible fields of blockchain application in fintech is customer identity validation and payment processing security.

Fintech apps tend to become targets of financial fraud, but blockchain can put an end to it. Blockchain, with its shared transactional records, can be fully anti-fraud and tamper-proof.

When a financial record is created, any action performed on it—editing, copying, deleting, etc.—will be automatically put on the blockchain, making it impossible to conceal a fraudulent operation.

This makes blockchain especially effective for curbing fraud schemes that involve altering financial statements, for example, overstating losses and understating assets.

Strong Features

Fintech apps users appreciate the convenience of having a gateway to any financial operation on their smartphones, but what they also undeniably relish is that tracking their personal finances has become easy.

Now, all fintech apps allow customers to view their financial activities and spending history.

A customer usually has an option to visualize this information as graphs and charts to get a better understanding of their spending habits and patterns.

As a result, 62% of the US customers name a greater awareness of their financial situation as a mobile banking benefit.

Fintech applications also assist in improving spending habits and making good financial choices.

Some of the more innovative apps went beyond that and implemented AI for evaluating users’ financial health, advising on how to improve it or warning against reckless actions.

For instance, Status Money gives users spending recommendations and rewards for following them, while another fintech app, Emma, advises an optimal sum of money one can put aside at the end of each month.

Chatbots and Voice Assistants

Recent advances in machine learning and natural language processing laid the groundwork for the mainstream adoption of chatbots.

However, while in most industries customer support remains their only function, a fintech conversational bot serves diverse purposes and is steadily gaining traits of a full-on virtual assistant.

A fintech app user can turn to the conversational interface for different reasons: to check the account balance, to pay bills, to review the transaction history, to solve an issue, and so on.

A 24/7 chatbot swiftly comes up with the answer or performs the needed action, saving customers’ time and energy and the banks’ money spent on traditional support channels.

More sophisticated fintech bots, like Erica by the Bank of America, send reminders about bill payments, warn about a low remaining balance, and offer proactive financial guidance.

Also, a fair share of fintech bots is now voice-enabled, in line with the popularity of Siri and Alexa and the emerging voice payments.

This payment technology is gaining momentum due to its simplicity, and by 2022 up to 31% of US adults will be paying with their voice. The voice technology also makes a big difference to visually impaired clients, allowing them to use digital banking unhindered.

Fintech Is One Big Case Study

Fintech is ramping up, and its impressive growth is partially driven by mobile apps.

Playing catch-up with traditional banking, fintech has made a bold move and adopted the latest innovations to drive personalization, user engagement, and security.

As a result, the niche is steadily winning bank customers over while becoming a hub of transformative solutions.

Therefore, even if your future product has nothing to do with finances, it’s worth taking a close look at fintech mobile applications and explore the features that drive their success.

After all, if you want to learn, then learn from the best.

Conclusion

Yes, developing a fintech application from scratch is nothing short of a Herculean feat.

That being said, a proper mindset, dedication, and a certain level of pessimism (you’ll need it to always prepare for worst-case scenarios), paired with a  will get you through.

Don’t forget the core principles of successful fintech application development while you are at it.

Want to develop your FinTech App? Let’s discuss!

Blog resource: http://blog.andolasoft.com/2021/04/top-reasons-of-fintech-application-for-being-the-role-model-for-any-industries.html

How to Make Ecommerce Application More Engaging

So, as time grew tough and people are expected to stay indoors longer than ever, don’t you consider taking your business to your customer’s home? 

The mobile revolution is here affecting lives stronger than ever before.

Having a mobile ecommerce app is the trend today. It is the easiest way to reach your audience and provide them the services.

Apps have become an indispensable part of our lives. With the scope of the Internet expanding so well, apps seem to be a cheap solution for targeting a wider audience ensuring connectivity, across boundaries, across regions, across districts, and domains.

With the outbreak of the pandemic, online delivery of essential goods and services are no more a choice but has become a government priority.

The scope has expanded to the regions where it was unheard of. The capacity is being extended and explored.

This is high time to leverage on an eCommerce app and help push your sales and profits in the upward direction. 

 Before you start wondering about hiring a website developer to make your entrance into the digital domain, let’s talk about the success principles of an eCommerce app. 

A Successful and High Engaging Ecommerce App 

Before you plan to take your business online, let’s talk about the basic principles of a successful and high-returning eCommerce app that would help your audience enjoy your services from the comforts of their bedrooms. 

Principle 1: Assessment for Customers

When you decide to take your business to your audiences’ devices make sure it has everything that they would need.

All the services, products, and variations should be mentioned clearly and easy to navigate. The ability to bring on-screen what your customer wants is the key here. 

Principle 2: Life Is Easy for Customers 

It is important that the app you are about to launch serves its purpose well. It should be designed and developed in a way that the user can easily navigate through it and make payments.

If your users get what they want in the shortest navigation, your app is going to slay the market, surely.

Principle 3: Element of Surprise for Your Customers 

This is one thing that is going to earn you great ROI. Surprises are something that everyone loves!

Add some interesting elements, offers, and discounts for your customers that would make them stay connected with your business.

And if you have something interesting that your customers need to know about then just a few notifications. Interesting way to market, isn’t it? 

Principle 4: Space for Your Customers

Give your customers some space for themselves. They need to express their gratitude, complaints, and reviews.

This is a great way to see if your customers love your product or not. Also, this would increase their engagement with the app.

 You can click here to hire salesforce consulting services to come up with a CRM your customers can engage with easily. 

Done!

These are the four principles on which the foundation of an eCommerce app is built.

It is important that your eCommerce app developer sticks to these principles before bringing something else on the stage.

Now that we know the principles let’s further move ahead and see how to develop an eCommerce app your customers would love. 

Develop an eCommerce App That Sells!

When speaking of eCommerce app development a lot of organizations have sailed through the turn of tides in the app market.

They all excel in building applications that are unique for each customer. Here’s a detail of the process of building an eCommerce app that succeeds in today’s market scenario. 

Define the Niche 

The first thing before you set a store is to know what you are going to sell.

This is the first step. Identify your niche and enlist the products and the variations that you plan to sell. Studying your audience and the targeted area is a great move.

When your niche is decided, the buying tendencies, popular items, importing certain stuff etc. can be explored better. 

Knowing the niche would help you determine the design and style of your app.  

 List Essential Features 

When the product engineer plans your app, it is important they enlist the features that need to include in your app.

These features should fulfill the purpose of your app and help the audience reach the desired item in the least number of clicks.

Some essential features that the simplest eCommerce app to The most creative ones should have been are mentioned here:

·         Authentication feature for app set up 

·         Categories and subcategories to search for the product 

·         Review system to increase user engagement 

·         Integrate payment methods 

·         Interesting and compelling push notifications 

·         24*7 customer support 

·         Features for intuitive analysis 

These are just a few features that even the basic eCommerce app has. You can further add features that would make things easier for you and impress your customers.

Design Element Aesthetic 

The pinnacle of the success of your app is its visual appeal. The user aiding design makes it easier for the customer to interact with the app.

Coming up with a design that interacts with the user and provides keys and buttons to navigate easily is something that your customers would love.

The important points to consider here are:

·         Placement of essential features 

·         Simplifying check-out process 

·         Ease of order placing 

·         Simple tracking 

These are a few things that your product engineer needs to consider before the implementation and development part begins. 

Find the Right Platform

Now, that we have moved to the development part, it is important to find the right platform for developing your eCommerce app. It could be android, ios or Progressive Web App.

 Many on-demand app developers make it easier for their clients to select the right platform considering the region of their operation, the economic situation of priority customers are all the determining factors of platform selection.

 The right platform makes it easier for you to reach the target market and generate the expected ROI. 

 Test Your Application

As the platform is decided, we next move to eCommerce application development. Often developers ensure the working of functionalities and features with the help of a QA and testing team.

Some of the standard test cases that are considered are: 

·         Execution pattern eCommerce application

·         Online payment functionality

·         Compatibility with web browsers

·         SEO and mobile responsiveness

·         Social Media integration

Testing and quality analysis of the app is important. Once the app clears this phase, you can be assured of bringing in the market a flawless app. 

Launch Your App

Now is the right time to launch your app. In the first phase, you would rather be interested in marketing strategies to make your app popular before it is brought in the market.

Most companies use traditional techniques like social media promotions, google ads, video ads and many other techniques like gaming, offers, etc to take the app to the right audience as quickly as possible.  

And with this you are all set to hit the market with your eCommerce mobile application!

Bonus

One thing that keeps any eCommerce based company moving ahead of its competition is its way of treating the customer and responding to their queries.

One needs to be really creative and think out-of-the-box to reflect their care and affection for the customers.

Find out innovative strategies to engage your customers with the app and you are ready for the long run. 

Conclusion

A dexterous study of the steps here would help you come in the market with an app that reflects well.

Most developers follow these steps to make sure that their client’s app is unique and innovative and hits the road to success in a matter of weeks.

If you are looking forward to coming up with an eCommerce app like Amazon or eBay, all you need is to have a basic plan ready.

Once you have a basic plan of what you need, hitting the market with a high-reflecting app would become a child’s play. 

Do you still need more clarification for developing a high-engaging app? Let’s discuss.

Blog Resources:http://blog.andolasoft.com/2021/04/how-to-make-ecommerce-application-more-engaging.html