How Automation can Robust your B2B eCommerce Business

 A strong relationship with partners and customers is critical for B2B businesses. This needs to be reflected in the successful B2B eCommerce strategies.

Nowadays, the B2B eCommerce model moved beyond from just transactions to putting more emphasis on relationships and automated ordering systems.

With these relationship-centered B2B eCommerce models businesses are reducing their spending efforts on low-value tasks and focusing on Extended interaction with long-term business trends, multi-party deals, and on more complex transactions.

This new model has made numerous impacts on the eCommerce business. In fact, some of the techno giants are saying B2B is surpassing the B2C.

What is B2B eCommerce

Well, B2B eCommerce is the typical exchange of products and services between 2 different businesses or companies through the electronic platform. Or you can say, buying and selling the products on the web as the exchange media.

B2B eCommerce business is not limited just limited to selling and buying. It may cover many aspects like;

• Business Relationship between 2 companies

• Product information and research

• Technical learning

• Product Ordering & Tracking

• Technical Support, Training and Services

• Document exchange like User guide, etc

So, technically it brings a lot of value to this process. 

Now see, where the “Automation” term is fitting in this process.

B2B eCommerce Automation

What comes first to your mind when someone says “Automation”? In general, it sounds like robots are assembling cars somewhere in factories. But in B2B eCommerce it is not an artificial intelligence SKY-Net-like program.

The “Automation” in B2B e-commerce context is the use of a computer programmed software tool to complete the tasks without human intervention.

Automation spot the patterns in data and make the decision in a fraction of a second.

Now come to the basic topic of this article. How this Automation can help the eCommerce business for a better result?

Benefits of B2B Automation

Let’s go through the five ways that automation can improve your B2B eCommerce business today.

Reduce Errors:

The manual data processing always makes a tiny glitch and these small errors can cost millions in a year.

Just an example: If a b2b seller would make a misenter in an amount at the time of creating purchasing orders, it can cause chaos for both.

To avoid such types of errors you can integrate an automation layer to your eCommerce Application.

So, the orders can be created and communicated without any risk of human errors or even without human introversion. 

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How To Put Together a High-Performing SaaS Marketing Strategy

As per Cisco’s Global Cloud Index, SaaS will deliver 75 % of cloud workflows.​ Isn’t it amazing?

The above data depicts the growing pace of the SaaS business model and the competition created by it in the industry. SaaS companies are finding it very difficult to stand out in the industry by providing products and services distinct from their competitors.

Well, for this reason, we have come up with dependable SaaS marketing strategies to help companies lead the competition.

SaaS marketing is more complicated than product marketing since you don’t have a tangible product to offer. Yes, it is more difficult to tell someone that your software can help them in their daily process than selling a pair of shoes.

First, What is SaaS marketing?

We can say, SaaS marketing refers to the strategies implemented to promote software-as-a-service companies.

SaaS marketing is exclusively unusual from promoting physical products since it has a varied customer base, distinct pricing strategies, complexity in their offerings, etc.

Since SaaS development is distinctive, marketers should use distinct strategies for promotion.

Main Article Source: Blog Andolasoft.

How Technology Helps Businesses During This Pandemic

The Covid-19 pandemic is a really difficult time for all. It has triggered a panic button all over the world as a medical emergency, disrupting the global economy and hitting businesses hard in the area of operation and survival.

The consequences such as social distancing, lockdowns, low production/demand, lack of labor, and a high degree of uncertainty, have questioned their continuity. But digital technology has helped pandemic hit businesses to keep up and running like least affected.

Thankfully, many tech companies are promptly offering next-level digital technology to keep their businesses operational even amidst the crisis. As the need for digital infrastructure has grown for businesses during this emergency, solutions like custom app development and cloud computing have proven beyond useful.

A Reality Check for Businesses

From retail, healthcare, and finance industry to grocery, apparel, and salon, every industry has to quickly adapt to the new situation; to serve their customers safe and fast. They have to consider options of virtual contacts, eCommerce tools, and technologies to respond to this crisis-ridden situation in a better way. These drastic changes in business sectors are long-term.

Pandemic and Contribution of Tech Stacks

Businesses are left with no option but to digitize all or some part of their activities to protect customers and employees put under travel restrictions due to the pandemic. Some of the tech stacks have already confirmed that they are getting a record number of requests for the implementation of remote work and digital services across multiple domains.

Again, shopper behaviors and ways of interactions have changed considerably, and the demand for digital technology is likely to continue in the future. Nearly around 75% of shoppers are using digital platforms for the first time. Web and mobile app development companies have to make sure that the approaching businesses are digital-ready and don’t miss a single customer in this unstable condition.

Recent data from McKinsey (Source: Covid-19 US Digital Sentiment Survey) shows the accelerated rate of digital adoption among US businesses and customers in different industries.

Challenges and Digital Adoption in the Press

The Covid-19 pandemic has thrown many challenges at businesses – the most important being the company management and financial stability, thus making business resiliency and continuity their ultimate priority.

There are a few other areas where businesses are facing challenges such as reducing operation costs, maintaining data security, etc. Digital technology helps pandemic have a low impact on businesses by taking their eCommerce development to the cloud platform and automating the whole business from supply chain to sales management.

Digital Transformation to Address Pain Points

Digital technology is a savior for businesses in pre-Covid19 and post Covid19 era. It is not just a good to have a feature – but a necessity for companies to weather the effects of the pandemic.

And as businesses now come to consult with tech companies more and more, they are seen struggling in the following areas:

• Deploying remote staff

• Reaching out to customers virtually

• Remote access to business activities and details

• Adding to agility and competence

• Stay safe against new cybersecurity-related issues

• Cutting down operational costs and improving supply chain activity

While businesses are undergoing organizational, cultural, and social change, tech companies have been providing the required support to help them cope up with it gradually.

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