Friday, March 23, 2018

Things You Should Know Before Hiring A PHP Developer


“It’s always cost-effective and secured to go with PHP development and convert your business ideas into reality. Experienced PHP developer can take you to the next level with advance technique. So it’s your time to cross check various aspects, like developer’s knowledge, ability, experience and the hiring process of company/agency while you are going to hire a developer”.

As you know, PHP is one of the most popular and robust framework to develop beautiful and user-friendly websites and applications for any size of business. 

The demand of PHP developers are growing now days and their numbers are increasing also. In the mean time you need to choose the right developer for your business. 

“The best programmers are up to 28 times better than the worst programmers”
– Robert. L. Glass

It’s not advisable for you if you will throw money according to your requirement and discuss with him/her at the end for your output. You need to have few idea/documentation, so that your developer can make it live with code. A good developer has very well future vision and he/she develop website and applications which can be accommodate many of future changes and updates. 

So, don’t be so aggressive or hurry while you are hiring someone. Here in this article we will cover the core things of a developer before or at the time of hiring. 

1. Technical Expertise:

A PHP developer must have wide knowledge on various technical aspects like content management systems (CMS), Java Script, HTML/HTML5, CSS/CSS3 and Ajax etc and should have exposure to the latest technology trends. Must have expertise in understanding your requirements.

As a webmaster or entrepreneur you must have goal and what you want to implement in your website or application, but don’t know the exact timeframe, budget and scope of work. In this situation an experience developer can be of help and can manage within your budgets. 

No doubt you will get thousand of PHP Development Company in Google search but choosing the right one is the key; you can measure them from their previous works.

2. Industrial Knowledge

An ideal PHP developer expected to be on top of the latest technology trends relating to website designing, development and industry experience. Your developer must be aware about, what is going on the industry and how to catch or impress the target audience. Attractive, friendly and engaging information are much needed to grab the attention of users for eCommerce or any other websites. 

3.  Time Management


Time Management in delivering projects within a specific timeframe is one of the most important skills of a good PHP developer. Managing time not only delivers quality output but also estimating and setting up expectation is of most important. This helps keeping up a brand name of company. Sometimes developers handle multiple projects at same time and fail to meet the expectation.

4. Work Portfolio

It’s very important for you to check the PHP Developer company portfolio or previous PHP work before planning to take PHP development service. Portfolio gives clear picture about developer’s previous work and how good are they in the domain.

Thursday, March 15, 2018

How to Increase Sales of SaaS Products


SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue. 

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream

I’m really excited about Facebook and Twitter Ads because:
1.       People spend a ridiculous amount of time on social media.
2.       It’s cheaper to advertise on social media than on search.
3.       I can promote my best content and generate trials for my product.

Ben Sardella – Co-founder & CRO at Datanyze

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:
1. Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.
2. Market-share data – we have valuable data that we give to researchers.
3. Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.

Tom Gorski – Founder at SaaSGenius

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product. The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative. This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

Tips to Increase Sales of SaaS Product

1. Knowledge about product and Market: (Buyer Personas)

As a sales and marketing professional you must have thorough knowledge about your application like the trail period, pricing structure, How to use and who can use, available/upcoming features.

The next thing is that you need to think about the market like who your customers are and why they choose you? How your product will help them and what better you can do in near future?

These things would help you while dealing with customer with your sales pitch focusing selling.