You have finally built a mobile app of your
own! You really love your app icon and design, and it works perfectly on all of
the devices that you tested it on. You
found a competition-free and unexplored niche.
There is just one problem (and unfortunately,
it’s a major one): your app isn't being
downloaded by anyone.
If this is the case, then you have encountered
the same problem that numerous app developers encounter after their apps have
been published.
Don't get discouraged - if you would like the
entire world to use your mobile app - you can make this happen.
You can start making some real money after you
begin getting downloads.
It just takes the right knowledge and some
effort in order to get attention for your app from the masses. In order to learn all of the best ways for
increasing mobile app downloads, first, you have to understand how people
download apps.
Let's discuss some essential mobile
application development language.
Most likely you have a basic understanding of
what search engine optimization (SEO) is. But do you know about app store optimization
(ASO)?
In terms of your app's success, they are quite
similar, but ASO has an even bigger impact on your app's listing than SEO does
for Google's search results. In addition, ASO specifically increases your app's
visibility in the market. The higher its
rank is, the more people will be able to find your app when doing a
search.
After your app has been found by a user, ASO
helps to determine as well whether or not the person will download your app. Your ASO is affected by a number of different
factors:
Positive
Reviews - A mobile app with more positive reviews will
have a higher rating. When an app is
highly rated by users, it will be ranked highly also, which will increase the
number of downloads the app gets.
App
Downloads - The higher the number of downloads your app
gets, the more it will receive. To rank
highly, the goal of an app published should be to get steady amounts of
downloads.
Keyword
Relevance - Apps that have popular keywords in the
description and title will get more downloads.
Revenue
- Apps that have a good revenue generation
record will receive more visibility in the app store.
Country
- Your ranking for a region might be influenced
by regional success. There can be a
snowball effect when your rankings are boosted in multiple regions.
Back
links - Your app rankings can be improved if you have back
links points to numerous relevant pages.
Social
Proof - The popularity of your app across various
social media platforms may affect its rankings in the app store - particularly
on Androids. Google+ shares and +1's can
determine whether your app is ignored or noticed by users.
App
Starts - How many times your app is actually opened by
users can impact your ranking significantly.
Retention
- Your rankings can be affected by how many
people keep your app for 30 days vs. how many uninstall it. Your app description should be catered
heavily towards your target audience in order to ensure retention.
When all of the above is taken into account,
it can change how the general public perceives your mobile app dramatically,
and how the app store algorithms treat it.
Now that you better understand the fate of your
app after it has been published, we can take a more detailed look at some of
the best ways to increase downloads of your app.
Get
anEnticing App Icon Created
The first thing that somebody will see inside
of the app store is your app icon, so your chosen design is crucial to your
success. When users are scrolling
through an app store, your icon should pop out and be recognizable and
eye-catching.
Be sure that the design you use clearly
represents your app. It needs to provide
a clear idea of what users will get after they have installed your app.
Your app icon should be straightforward and
not be too flashy. It is best to keep
things simple - you don't want it to be too confusing or look cluttered.
Social
Media Outreach
Even before making decisions regarding which
social networks you want to use for building the public persona of your app, you
first must decide which angle to get started from. That means that the social media voice that
you use needs to match the personality of your app.
What does your app resemble? If it was a human, what would it act and
sound like?
Use that voice on a consistent basis whenever
you are posting. If you have a cool and
edgy app, then don't use bland business language and bore your fans. However, if you have an app that is geared
for young professionals, then that type of business language might be
well-suited for your audience.
The social media platforms that provide the
most attention for apps are:
- Twitter
- Facebook
- Pinterest
- YouTube
- FourSquare
- LinkedIn
Don't just post promotions and information
about your app on the social platforms.
Instead, engage and create conversations with fans. To increase
engagement, respond to the comments in the voice of your app. This type of relationship will help to
increase the amount of positive word-of-mouth you get for being committed to
your users, and as a result, will increase your downloads.
Effectively
Market Your App
Don't get too conservative with your marketing
budget.
Marketing is typically used structured over
several months or weeks. However, if you
would like your app to see a sharp spike in the number of downloads quickly then,
concentrate your marketing spend all within a short time frame.
In order to roll out a comprehensive marketing
campaign at the same time does take dedication and courage, but you can see
some outstanding returns when it is done successfully.
Depending on how much your total budget is,
you should spend your money within a couple of days or at most a week. Your advertising should be spread across the
most popular channels that your target audiences use, and may include the
following:
- Social media
- Websites like Digg and Reddit
- Relevant magazines and blogs
- App directory sites
- Content marketing
- SMS marketing
- Email marketing
You will receive many of your downloads from
organic searches, however, you will also get a lot of downloads from the
landing page on your website. That is
why you need to have a webpage created that is dedicated to your new app and
has a clear call-to-action that tells users to download the app.
Request
Reviews
If you are able to get positive reviews from
your app's fans, it will result in an exponential increase in your downloads.
Reviews declaring that your app is valuable or
that state that it provides an excellent user experience are great testimonials
that tell other users that it is worth it to download your app.
You
may be tempted to buy fake reviews to increase how much attention your app gets
overall. However, if the app store discovers you have used that tactic, your
app may be suspended.
Organic reviews coming from real individuals
are much more valuable for your app compared to ones that are fabricated since
you can learn from them also. They will
not only provide other users with feedback and a better understanding of the
app, but they can also tell you what things need to be changed or fixed.
Request reviews from various individuals who
have real influence. Critics from major
tech websites and popular You Tubers with big audiences are some excellent
targets to send requests to.
Mention in your press release that you want to
get feedback on your app. The media
outlets in some cases will have somebody on their staffs already who reviews
apps.
Since you alerted them to something that
relates to your product, they might return the favor and give you a positive
review. After a publication has reviewed you, then contact all the smaller
outlets you reached out to previously.
Tell them about the new article.
It may cause them to write their own review.
In
the end…some closing points
It isn't always easy to achieve getting more
downloads of your app.
However, if you follow best practices and use
the tips above, you will see a significant increase in your app store rankings
and downloads.
Always keep in mind what your target
audience's preference is when trying these strategies out. What works the best with general consumers
may not work the same for your audience, so keep their best interests in mind
when using these tips.
Are you looking to Increase Your Mobile App Downloads! Consult now
From
the last 8+ years, Andolasoft is serving customers as a globally respected web
and mobile application development company.
