6 Basic & Easy Tips for Never Losing your SaaS Customers

It’s not at all cool to lose customers especially for your SaaS product. You lose customers; you lose money – that’s how straight it is.

If I speak in the language of SaaS (Software as a Service), we term it as Churn rate. A churn rate can be defined as “the annual percentage rate at which customers stop subscribing to a service at a specific time-period.”

Alan Gleeson is a B2B and Tech Marketing Consultant. Based in London. Passion for #SaaS.
Co-Founder of saasresources.com

With lots of research and following SaaS competitor’s activities, you have made your SaaS application for users like me to Sign Up for a particular problem to be solved like a Project Management Tool, Customer Relationship Management Tool, and Helpdesk Management Tool and so on. 

You desperately need users like me to sign up to your app and curved with next steps but you are confused that;

• I am not doing any further actions which can solve both of our problems.
• Why is my conversion rate not the way I had planned!
• Why am I getting so much of ‘Cancel Subscription’ request!

The above are some of the most basic questions that come up to your mind to haunt you every single day.

I am sure you made-up everything which are easier for me to go with your offers like free trials, no credit card info, primary sales CTAs, cool videos and graphics but still I am not active on your app and there is no more improvement in users sign up. Why?

Have you ever think is your app or website providing right information which the SaaS users are looking for?

 “Customer success is simple ensuring that your customers achieve their desired outcome through their interaction with your company. That's it.”

Lincoln Murphy – Customer Success Consultant and Keynote Speaker 

After some research and analysis I found some important reasons why SaaS users are not interacting more and how you can you maximise your SaaS growth. Let’s have a look;

Reasons why users might not be interacting with your SaaS platform;

1.     Data Security Matters for everyone: When it comes to SaaS and cloud storage many of the SaaS users think the safety of their business data. More than 75% Americans don’t trust on cloud storage and they believe their personal data and files are in risk in the cloud.

As a SaaS marketing guy, you need to educate them about the security system and make them sure to purchase through right information, easy to understand content and documentation about security, virus, spam, email management and others.

2.     Recurring Pricing Subscription:  At the initial stage of your SaaS business, some users may not interested to adopt recurring pricing subscription on new products for long-term basis. More than 69% users are not interested in long-term commitment on SaaS plans.

Offer them simple and comfortable pricing packages with options to cancel the subscription at any moment as they please. Make them aware about the benefits of subscription model.

3.     Don’t have time and Knowledge: I am pretty sure not everyone has all the knowledge while adopting a new technology or new stuff and they take some time to adjust to the environment and system - this process kills their time and resource.

In that situation, you need to give an online demo about your SaaS application features and installation. You need to provide complete documentation about the app. Step-by-step video tutorial and eBooks are more helpful to convey users about your product or app. 

Read Full Article on Andolasoft Blog

 

What is Scrum and how it Works?

Scrum is based on agile framework used for product development, which focuses on the iterative and incremental progress. One of the key principles of the Scrum is to recognize the facts that customers can change the requirements at any point of time and the team might encounter any unforeseen challenge.

Roles in Scrum

There are specific pre-defined roles in scrum. These different roles are mentioned below.

1) Product Owner

All the stakeholders are part of this particular role.  The primary role of the product owners to ensure that the product developed by the team meets the requirements and specifications.  Product owner is also responsible for the timely and proper communication to the stakeholders, apprising them about the progress and vice-versa.

2) Development Team

This is the team who is actually responsible for delivering the end product to the customer, based on the requirements specified by them. Ideally, a development team consists of 3 to nine members, although there might be different roles in the team. They work with external teams as well like the PMO (Project Management Office).

3) Scrum Master

Scrum master is the person responsible for facilitating the Scrum. The person in the scrum master role should highlight the risks identified by the team to the management, so that they can be addressed to ensure that the team will be able to deliver the components as per the sprint schedule.

Scrum Workflow

Get yourself trained to be a Certified Scrum Master

For the development of Scrum, the most critical unit is Sprint (Iteration). Every sprint is planned well in advance and must be completed within a certain pre-defined deadline. As every sprint is a time-bound activity, the steps in the sprint should be clearly defined before it is initiated. The basic idea of having a sprint in place is to ensure that after every sprint, the desired product is delivered, as per the requirement.

As mentioned earlier that each module of sprint should be defined well in advance, let’s have a look at the various modules of the Sprint.

·         Sprint Planning

This is the first activity, which needs to be performed when sprint is started. Generally, a sprint planning event is conducted by the Scrum team. The objective of the sprint planning event it to identify the scope, define the deliverables and an estimate for the sprint. Also, any backlog from the previous sprint, which will have a dependency while implementing the current sprint, should be clearly identified and defined.

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